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September 9, 2025 23 mins

What does it take to turn your passion into a thriving business? In this episode of the Default Profitable podcast, host Matt Nettleton sits down with Jason Barnaby, the dynamic founder of Firestarters Inc., to explore the rollercoaster journey of entrepreneurship. From his days as a ski bum in Colorado to running a coffee shop in Poland and founding a business fueled by his love for sales and people development, Jason shares the gritty realities of starting and growing a passion-driven business. They dive into navigating failure, embracing authenticity, and the emotional highs and lows of going it alone, all while keeping it real with Matt’s signature blend of humor and heart.

Have you ever wondered what it feels like to lose your corporate job and leap into the unknown? Or how to separate your personal worth from your business’s success? Jason tackles these questions with raw honesty, recounting how his daughter’s blunt question about his job sparked a life-changing pivot. He shares hard-won lessons on resilience, the power of community, and why you should never get complacent when things are going well. Fun fact: Jason’s brief stint as a coffee shop owner in Poland was such a disaster, he jokingly calls it a masterclass in what not to do—but it taught him failure is just an event, not who you are.

Learn more about Jason Barnaby and Firestarters Inc. at https://www.linkedin.com/in/jasonbarnaby/.

Listen to more Indianapolis Business Leaders at https://defaultprofitable.com or subscribe to Default Profitable on your favorite podcast platform.

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