In this episode of Default Profitable, I sit down with Ashley Beck Cuellar, a sales powerhouse who's traded 17 years of slinging automotive direct mail for building her own coaching empire. We dive into the wild ride of leaving a cushy gig at Perk Marketing, the eye-opening realities of entrepreneurship, and why having an outside sales coach isn't just nice—it's a game-changer for ditching robotic pitches and selling like a real human. From outbound hustles to leveraging LinkedIn like a pro, Ashley shares the gritty details on starting, growing, and managing a sales training business without all the fluff.
Have you ever wondered why everyone assumes sales pros come with built-in coaches, only to find out most are flying solo? What does it take to bootstrap a full-cycle sales training outfit after feeding a software startup beast for years? Ever pondered how dropping flyers at local businesses or tapping "best places to work" lists can snag your first clients? And why does selling yourself feel like straight-up narcissism when you're killer at hawking everyone else's stuff?
Learn more about Ashley Beck Cuellar and Sales Spark at https://www.linkedin.com/in/ashley-beck-cuellar.
Listen to more Indianapolis Business Leaders at https://defaultprofitable.com or subscribe to Default Profitable on your favorite podcast platform.
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