In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an "Ask Us Anything" segment, sharing smart email marketing tactics for win-back campaigns and his current TV picks.
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Best Moments:
(01:46) Win-back campaigns should start much earlier than one year of inactivity
(02:11) 70% of people who haven't engaged with emails after 60 days never will again
(03:00) 30-day win-back strategy: value-driven special content
(03:57) 60-day win-back strategy: create FOMO with mistake messaging
(04:33) 90-day win-back strategy: confirmation status emails
(05:41) 120-day win-back strategy: go nuclear with timing and sender changes
(06:17) Sponsor segment: Emma from Marigold email platform
(07:27) TV show recommendations including Paradise, Love Hotel, and House Hunters
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
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AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
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MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
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