In this episode of Do This, Not That, host Jay Schwedelson shares a powerful email marketing tactic that’s helped transform his business—revealing a simple strategy for gathering valuable customer feedback through email and how to leverage AI to analyze responses.
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Best Moments:
(01:04) The email strategy: sending a basic feedback request email to your database
(01:46) Subject line technique: using only the word "question" with no preheader
(02:37) How to adapt this strategy for different business types and database sizes
(04:00) Using AI to synthesize and analyze customer feedback responses
(05:38) Why this approach works better than traditional surveys
(05:55) Bonus benefit: improved email deliverability through reply engagement
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