In this short episode of the "Do This, Not That" podcast, hosts Jay Schwedelson and Kristin Nagel tackle one business question and one fun question related to Thanksgiving. Listeners can expect tips on re-engaging dormant email subscribers and a lively debate on classic Thanksgiving dishes.
Main Discussion Points:
- Strategies for re-engaging dormant email subscribers through "verification" style subject lines (e.g. "Are you still with [company]?"). This leads to high open and click rates.
- Ideas for effective verification emails for both B2B (focused on company or role) and consumer (focused on discounts/VIP status).
- Debate over whether mac and cheese counts as a Thanksgiving dish (yes), and hosts' thoughts on best (cornbread) and worst (candied yams) Thanksgiving foods.
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
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