You think you know email deliverability? Think again. Jay Schwedelson teams up with Guy Hanson and Danielle Gallant for a rapid-fire, no-nonsense "kitchen sink" episode of Spamageddon, where they serve up 10 essential (and sometimes controversial) deliverability tips. From wild British vs. American word wars to why the Gmail Promotions tab is scarier than you think, this one's packed with sharp takes and real talk on surviving the modern inbox.
Best Moments:
(01:10) British vs. American word chaos—table this or talk about it now?
(05:08) DMARC’s “none” policy is a fraudster’s dream, and it’s about to become a problem for everyone.
(06:23) Spam complaint rates—don’t settle for the “generous” 0.3%, aim for 0.1% or lower.
(07:30) Double opt-in: future mandate or marketer’s nightmare?
(09:41) Data hygiene starts at signup—think address validation, Captcha, and keeping bots out.
(11:10) Delete those dormant subscribers or risk deliverability doom.
(12:00) Use feedback loops to permanently ditch serial complainers.
(13:19) Gmail is using AI to auto-insert promo annotations—take control before weird images show up.
(15:12) AI summaries are coming for your emails—start thinking SEO and alt text, now.
(16:40) Don’t blast at the top of the hour if you want your emails to actually land.
(17:39) Accessibility issues are everywhere—don’t let your emails be part of the 90% problem.
(18:24) New AI laws mean you need to update privacy and rethink your risk, pronto.
(19:16) BIMI and logo verification—don’t be the email sender with no face in the inbox.
Guy and Danielle invite you to check out the Email After Hours podcast and explore deliverability tools and guidance from Validity.
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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
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MASSIVE thank you to our Sponsor, Marigold!!
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