Think your emails are tanking just because they land in Gmail’s promotions tab? Jay Schwedelson teams up with Danielle Gallant and Guy Hanson for Spamageddon—a crossover mini-series that’s equal parts email myth-busting and inbox apocalypse survival kit. This time, they’re going deep on the tab that everyone blames for their marketing woes, debunking the panic with data, real user behavior, and a few shots at turkey pardoning. If you think the promotions tab is your biggest problem, you might want to listen twice.
Best Moments:
(01:30) Why does the US president pardon a turkey—and do Brits secretly judge us for it?
(03:40) Danielle nails four reality dating shows in under ten seconds (and teases her reality TV debut)
(06:50) The myth about promotions tab “killing” your email performance
(08:20) How many people actually use tabs in Gmail and Apple—and why open rates don’t tell the whole story
(10:05) Should you “game the system” to escape promotions? Here’s what mailbox providers will do if you try
(13:30) Gmail’s annotations and why being in the promotions tab can actually boost your marketing
(15:10) Apple’s new tabs: why it’s a tiny slice of users and why you probably shouldn’t care (yet)
Subscribe to Email After Hours podcast for more real talk from Danielle and Guy.
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Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
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MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
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