If you think launching an online course is just about slapping together a few videos, think again. Jay Schwedelson sits down with the amazing Teresa Heath-Wareing to get real about what it actually takes to turn your expertise (or even just your favorite hobby) into a thriving digital business. Teresa opens up about why most people are focused on the wrong things, the actual numbers behind launching, and how she went from corporate marketing to running one of the worldâs top business podcastsâplus, why sheâs obsessed with Instagram and why email is still the ultimate secret weapon. If youâve ever wondered, âCould I actually do this?â Teresaâs story and advice will give you a reality check in the best possible way.
Follow Teresa on Instagram @teresa_heathwareing, listen to her âYour Dream Businessâ podcast on Apple Podcasts, and find resources on teresaheathwareing.com.
Best Moments:
(01:28) The âearly midlife crisisâ that kickstarted Teresaâs business journey
(03:16) Losing her job and hustling to survive with no savings and a young daughter
(06:00) Creating her first courseâthen being too terrified to sell it for a year
(08:45) The cold truth about launching with no audience
(10:45) Why building an email list matters more than anything else
(14:00) How Teresa landed Pat Flynn and Amy Porterfield as her first podcast guests
(17:30) The real math on launches: why you need more people than you think
(19:24) Where to follow Teresa and why Instagram is her favorite
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
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Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayâs TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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AND donât miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am â 12pm ET.
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MASSIVE thank you to our Sponsor, Marigold!!
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