Somehow we’ve gone from Prime Day hacks to mouth tape mishaps—but that’s exactly why you’ll want to hear this one. Jay Schwedelson breaks down a wildly underrated way to get instant high-intent leads (and yeah, he’s annoyed he didn’t think of it sooner). Plus, why even B2B brands should pay attention to Amazon’s biggest shopping week—and no, it’s not about selling on Amazon. Then it all goes off the rails with frog-touching and pool pee myths, naturally.
Best Moments:
(01:45) The sneaky genius behind a webinar titled “Should I Switch Email Platforms?”
(02:30) Why turning your offer into an intent signal can instantly improve lead quality
(03:00) Three fast content ideas that only attract people deep in the funnel
(04:00) What a “style finder” or “trade-in calculator” really tells you about your audience
(04:45) How Prime Day lifts email open rates—even if you’re not selling on Amazon
(05:50) Jay’s favorite B2B subject lines that sneak in the “Prime” effect
(08:45) Jay admits to believing in the spider sleep myth (and is deeply disturbed)
(09:12) A PSA about peeing in pools—just… don’t
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Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
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MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
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