March 8, 2024 • 72 mins
Erick and Rich discuss how customer experience differs from customer service, and why it matters more than ever at a time when managed network and endpoint services have become commoditized. Then Erick offers a tip of the week on the right way to build service bundles. That’s followed by a can’t miss conversation with Andrew Smith, Channel Mastered’s digital marketing guru, on the inside secrets to constructing online lead generation campaigns that deliver big, consistent results. And finally, one last thing: how a microbrewery turned a brewhouse mishap captured on viral video into a brilliant marketing hook.
Discussed in this episode:
Experience Matters
Crafting the Perfect Lead Gen Offer: A Game Changer
Building a High-Conversion Landing Page: 9 Reasons My Landing Pages Convert at 47% (When the Average Is 4.02%)
Tank malfunction drenches brewery employee with beer
Discussed in this episode:
Experience Matters
Crafting the Perfect Lead Gen Offer: A Game Changer
Building a High-Conversion Landing Page: 9 Reasons My Landing Pages Convert at 47% (When the Average Is 4.02%)
Tank malfunction drenches brewery employee with beer
Mark as Played
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