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March 28, 2022 37 mins
Marco Torres is a globally recognized expert in marketing and growth. Like many, he lost everything in the great recession of 2008, but using innovation and creativity he and his partners created a value incentive system used by thousands of businesses around the world. In this episode Marco and Jesse discuss the importance of value incentives over discounting, creating urgency and scarcity, and the lessons learned from 2008.
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