Brand Strategy and FastLane's Role in the Middle Market M&A Ecosystem

Branding for a company is more crucial than you would realize. Your brand is not only the logos and colors that you see but it is also the personality of your brand. Some businesses are struggling in building their brands. One of the struggles is how to communicate and establish their values in front of their customers. In this episode, Chris Faust, founder, and CEO of Fastlane, an independent, full-service branding, marketing, and communications agency, will discuss what branding is and how to establish the values of the brand and communicate it with the target audience. He also talks about how they help their clients establish their brand in front of their customers and what typical clients they’ve handled. Lastly, he gives some takeaways about what are his hopes and dreams for the future.

Key Takeaways

Chris's background and his company
What are Fastlane and its place in the market
Definition of branding and why companies are having problems with establishing brand values
The clients they worked with and the challenges they experienced
Takeaways and wishes from our guests

Quotes

"Branding goes well beyond just a good logo. It involves the entire totality of the experience and touchpoints that a customer or a buyer, B2B or B2C has with that company." - Chris

"We walk our clients through what we call a value ladder. The value ladder is ultimately asking questions that can provide feedback to make the customer's experience better." - Chris

Featured in this Episode

Christopher Lisle
Growth strategy advisor for the ecosystem of investors, Banks, and the companies they work with (middle market).
Linkedin: https://www.linkedin.com/in/kit-lisle
Websites: Acclaropartners.com / strategicgrowthcouncil.com
Contact: [e-mail] / 703-867-7269

Christopher Faust
Founder & CEO, Fastlane
Linkedin: https://www.linkedin.com/in/cmfaust
Profile: https://fastlane.co/chris-faust/
Company Website: https://fastlane.co/

Words from our Sponsors

Thanks to our sponsors Acclaro Growth Partners, a strategic consulting firm serving middle market mergers and acquisitions. You can visit acclaropartners.com. Our other sponsor, of course, is Strategic Growth Council, not the podcast, but the Peer Advisory Council slash virtual roundtable slash mastermind group for senior execs and business owners. Contemplating what an acquisition, a sale, or just strategic growth is? Strategic Growth Council collaborates with participants in the M&A ecosystem, such as private equity groups, lenders, investment banks, and relevant service providers. Visit strategicgrowthcouncil.com to learn more.

Chapters

00:00 Introduction
01:57 About Chris
06:21 What is Fastlane and where does it fit in the market?
10:10 Working with global leader businesses
13:14 What is the reason that clients come to you?
16:38 Experience with clients that wants acquisition
19:10 Helping clients to prepare pending sales from a marketing communications standpoint
22:51 How do you define the value of a brand?
31:17 What are the typical clients you work with and what are the challenges?
38:10 Thoughts about peer advisory network groups
41:15 Chris sharing his hopes and dreams
44:17 Conclusion

This podcast is produced by Heartcast Media
https://www.heartcastmedia.com/