Why Your Customers Really Buy Subscriptions

Most subscription brands are solving the wrong problem. They build marketing around surface-level reasons, but never dig deep enough to uncover what actually drives purchase and repeat behavior.

In this episode, we hear directly from the master of behavioral marketing with Sarah Levinger. She breaks down three marketing lessons that have changed how you should think about acquisition and retention strategy:

1. Why you should stop testing “angles” and start testing behaviors
2. How customer observation reveals the truth behind usage and churn
3. And why retention depends more on prompts than products

If you're trying to lower CAC or improve LTV, this is the episode that will help you flip the script.

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#subscriptions #ecommerce #retention #dtc #customerbehavior #lifecyclemarketing