The Impact of Nissan's EV Shift on Business S5 E14

In this interview, we sit down with Antti Jokela, the Aftersales Director for Nissan Nordic Europe, to delve into Nissan's pioneering journey of converting internal combustion engines to electric vehicles (EVs). With a primary focus on countries like Norway, Sweden, and Finland, where Nissan now predominantly sells electric vehicles, we explore the learnings and outcomes from this transition and discuss the impact on Nissan's business and dealer network. Antti Jokela sheds light on Nissan's vision and strategy for electric mobility in the Nordic region. He discusses the driving factors behind Nissan's decision to convert internal combustion engines to electric vehicles and the long-term goals the company aimed to achieve through this transition. Antti shares valuable insights into the significant learnings that Nissan Nordic Europe gained during the process of converting to electric vehicles. He discusses the challenges encountered at various stages, such as infrastructure development, customer perception, and range anxiety, and how Nissan addressed them to make electric vehicles a viable and attractive option for customers in the region. Antti explains the outcomes and impacts Nissan Nordic Europe experienced as a result of the transition to electric vehicles. He delves into the changes in customer demand, dealer network adaptation, and how Nissan's business model has evolved to align with the requirements of an electric-only fleet. Additionally, he discusses the measures taken to support dealers in providing efficient aftersales service and maintenance for electric vehicles. Antti highlights the advantages and benefits that Nissan Nordic Europe has gained through its leadership in electric vehicles. He discusses the positive impact on brand reputation, customer loyalty, and market share, as well as the environmental benefits achieved through reduced carbon emissions. Through this interview with Antti, we gain a deeper understanding of Nissan's remarkable journey in transitioning to electric vehicles in the Nordic region. We explore the learnings, challenges, outcomes, and impacts on both the business and dealers, as well as Nissan's ongoing commitment to shaping the future of sustainable mobility in the Nordic market. This information on this site is intended as a general reference for Internet users. It is made available on the understanding that Talking Automotive with Mark & John, as a result of providing this information, is not engaged in providing professional advice. Viewers & Listeners should seek their own advice re undertaking any commercial actions. All information in this site is provided "as is", with no guarantee of accuracy, timeline

Become a supporter of this podcast: https://www.spreaker.com/podcast/talking-business-with-mark-and-john--5696935/support.