EA Sports FC24: Choosing Haaland, the role of the game cover in FC24's marketing and the strategy behind EA Sports FC Futures

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November 9, 2023 • 17 mins

IOur guest is James Salmon, senior marketing director for EA Sports FC. We discuss why Erlin Haaland was the best choice to be the first EAFC cover star, the role of the cover in marketing FC24 and how FC Futures and female players in Ultimate Team signal the future for the series.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}EA Sports FC24: Choosing Haaland, the role of the game cover in FC24's marketing and the strategy behind EA Sports FC Futures