The Strategy Behind Branding Yourself

The Strategy Behind Branding Yourself

In today's digital age, it is now more important than ever that professionals, entrepreneurs, and creatives alike understand that if you are not actively branding yourself, the internet is already doing it for you. In #TSBBY, we'll chat about all things brand strategy--from creating a DOPE personal brand, to becoming a self-proclaimed content creator, and tactics you can implement to engage your community and cultivate the brand that will set you apart. Let's be clear: THIS ISN'T JUST FOR ENTREPRENEURS & INFLUENCERS. It's for anyone wondering how to tap into their passion and create an imp

Episodes

October 29, 2020 • 41 mins

I’ve managed to secure more than 25 speaking engagements thus far this year—even in the midst of a global pandemic. Here’s the real secret and steps you need to know to start getting paid to talk about your expertise. 

NOTE: This episode was originally recorded during a weekly live video training session on business and branding. 

Want access to future live video training? Click here. Don’t forget to leave a review!

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Your own beliefs are holding you back from the success you seek. When you overcome these 3 fears, you allow yourself to transform into the person required to show up and properly serve your audience. 

NOTE: This episode was originally recorded during a weekly live video training session on business and branding. 

Want access to future live video training? Click here. Don’t forget to leave a review!

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Ever heard the saying content is king? They weren’t lying. Grasping the foundational elements of content creation can be intimidating. I’ve pinned down this simple method I like to call R.E.I. that’ll help you know EXACTLY what you need to be posting to make your followers want to hit SHARE. 

NOTE: This episode was originally recorded during a weekly live video training session on business and branding. 


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Understanding the difference between social media marketing and social selling is CRUCIAL in business. Your business isn’t getting the engagement that you want because you’re trying to make the sale TOO QUICKLY. Here’s how you can adopt the concept of social selling to increase your visibility, opportunity, and income. 

NOTE: This episode was originally recorded during a weekly live video training session on business and brand...

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Wondering why you lack self discipline? Amplifying your impact will make you uncomfortable, and a lot of you have NEVER placed yourself in an uncomfortable situation. Discipline is uncomfortable but it isn’t impossible. 

NOTE: This episode was originally recorded during a weekly live video training session on business and branding. 

Want access to future live video training? Click here. Don’t forget to leave a review!

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Your identity might be siloed but you are NOT confused. You’re just exercising your passions in different ways. Prioritization is key—so here’s a few questions to ask yourself and a couple of frameworks you get you started. 

NOTE: This episode was originally recorded during a weekly live video training session on business and branding. 

Want access to future live video training? Click here. Don’t forget to leave a review!

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Wondering why your entrepreneurial spirit is feeling DRAINED at work? Your job isn’t a waste of time, no matter how much it might feel like it. Make the work you do more meaningful and amplify your brand both inside and outside of the office. 

NOTE: This episode was originally recorded during a weekly live video training session on business and branding. 

Want access to future live video training? Click here. Don’t forget...

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Finding yourself in an everlasting loop of trying and failing when it comes to your side hustle? Listen in as we discuss a few roadblocks you might be encountering and how to get over them to experience consistent success. 

NOTE: This episode was originally recorded during a weekly live video training session on business and branding. 

Want access to future live video training? Click here. Don’t forget to leave a review!

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I hope you're as excited about season 3 as I am! If you've been rocking with me since EP1—THANK YOU!  

If you're new here—baby, welcome to the PARTY! We're kicking off season 3 with a quick intro as I answer the most commonly asked questions I get, about myself and branding. 

How did I get started in business? 

If I’m looking to get started with branding myself, what’s the first step I need to take? 

Should...

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Nyyah Regine is a Beauty & Lifestyle Content Creator and Owner of Honey Glo Lashes. She uses YouTube and Instagram to promote her brand online and explains to us in this episode: The difference between micro and macro influencers Beating the YouTube algorithm Going viral on YouTube How to gain more subscribers on YouTube The elements of an engaging YouTube thumbnail How to create a YouTube thumbnail Key software needed to start...

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Dan Lorenz is the Founder of SynyrgX Strategic Solutions, Franchise Consultant with FranChoice, and military veteran turned entrepreneur. Dan helps transitioning veterans, experienced investment groups and individuals with a desire to create wealth navigate the complex and saturated world of franchising. In this episode we discuss:

  • The steps of branding a franchise business
  • How a franchising allows you to buy a brand, versus...
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Nathalie Noisette is a Credit Expert, Speaker, and Serial Entrepreneur. She founded Credit Conversion with the goal of helping families to develop  long and short-term strategies and tactics for credit growth. In this episode we chat about:

  • How I boosted my FICO score to 800 after being in the 740-760 range for YEARS
  • Financial literacy in the black community
  • The basics of credit repair
  • The mindset required to prepare ...
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Ahmad Ingram is mobile home investor in Atlanta, GA. We met when he moved to the city in July of 2019 and since then, we became close friends and now business partners through our company, 7 Figure Vending, Co. In this episode we chat about:

  • The consequences of building a business before properly branding yourself and the entity
  • How to get started in mobile home investing or real estate investing
  • What type of returns can mo...
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How do possibly begin building a cohesive brand when you have varying interests? In this episode we piece a part some questions you can ask yourself and activities you can do to accomplish a polished brand that isn't confusing for your audience.

Connect with me on Instagram, LinkedIn, or Twitter and let me know what you think of this episode. Be sure to subscribe and leave a review!


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Nate Gray is the Founder of FORTHEWXNNERS, an online marketplace that connects businesses with social media professionals. He is quite literally a guru when it comes to marketing and making an impact online. In this episode we chat about:

  • What is marketing psychology?
  • How to build an influence online and offline?
  • The difference between marketing and branding
  • Whether you should think about branding or marketing first when s...
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This audio was stripped from a webinar on May 4th, 2020, Building Your Brand Currency. Join my email list to find out about upcoming webinars.


Just like you have the ability to spend, save, and invest actual currency, we can complete similar actions with our brand currency.

Here's a quick rundown of the 3 brand currency principles we dove into:

#1 - Invest early and often.  Start taking control of your brand as s...

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What's the difference between a hobby and an actual business? In this episode, we discuss the 3 signs that you can look out for to determine whether you're truly running a business. How do I file aNn EIN? How do I trademark? How do I make my business aNn LLC? We're answering all of these questions!

Let me know any other signs you have to add in a review!

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OK, so this topic doesn't necessarily relate to branding or business—but I like to think that my culture and background play a huge part in my purpose and how I run my business. This episode is the audio capture of a late-night Instagram live session I did with one of my friends, Jovan Paige—Founder of Stay Jotivated. 

Here's a glimpse into what we discuss:

  • Why going to therapy is a crucial aspect of healing
  • The impact ...
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If you don't know B.Simone by now, you should. 

B.Simone started out as a social media influencer and through her charismatic personality, comedic skills, and GRIT she's earned the title of CEO of B.Simone Beauty, Comedian, Actress, and Artist. Late February 2020 she made a very bold promise to herself of becoming a millionaire by the age of 30. To any of us, this is a bold goal. However, coupled with the fact that her 30th bi...

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Ever wondered what's the difference between a personal brand and a business brand? Or how do you clearly delineate between the two for your audience? Or even, whether your personal brand and business brand should be the same. Come on in and sit down with me as we discuss these questions and walk through some tips of how to build both. Is your personal brand and your business brand separate? Let me know on social (@preciouscprice) ...
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