535. What’s Your Edge and Are You Protecting It?

Brian Gubernick poses a powerful question: What’s the one thing that separates businesses that last from those that fade away? His answer? Your edge—and more importantly, your moat.

Brian breaks down the concept of a business moat: the unique, defensible advantage that protects your edge from being copied, undercut, or outperformed. Drawing on real-world examples like Oatly, Glossier, Chick-fil-A, and Traeger, he shows how successful businesses don’t just create value—they make it hard to steal.

You’ll walk away with key questions every entrepreneur should be asking:
- What makes your business truly different?
- What would your customers miss if you disappeared?
- And most importantly… what are you doing to deepen your moat?
- If you’re serious about building something that lasts, this episode is your reminder to protect what makes you great—because in today’s world, it’s not enough to be good. You have to be hard to copy.

 

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. 

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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