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March 2, 2025 98 mins

When most people talk about creating content, they focus on equipment, expertise, or having something groundbreaking to say. But today's guest demolishes those excuses. Jun Yuh reveals how he built an audience of 8 million followers while studying biomedical engineering—not by creating perfect content, but by simply showing up every day. From filming quick videos during lunch breaks to posting consistently for 5 years straight without missing a day, Jun shows that consistency trumps perfection. We explore his "100 video rule" that turns experimentation into strategy, why most beginners focus on the wrong metrics, and how understanding your audience matters more than production quality. Whether you're struggling with impostor syndrome or wondering how to monetise your passion, this conversation offers practical insights from someone who's built a thriving content empire by valuing consistency over complexity.00:00 Jun’s start in content creation 02:30 TikTok’s influence on Jun’s journey 03:08 Staying consistent and understanding your audience 05:02 Hiring help for content production 06:13 Adapting to trends while staying authentic 09:47 Shifting content focus over time 14:06 Expanding to new platforms and camera confidence 22:34 Key advice for aspiring creators 28:09 Overcoming imposter syndrome 34:38 Knowing strengths and weaknesses in content 37:59 Planning content for efficiency 41:52 Short-form vs. long-form content 45:36 Strategies to grow and engage an audience 51:03 Managing time for content creation 58:48 Monetisation and reinvesting earnings 1:09:07 Staying consistent through creative blocks 1:18:29 Planning and working with a team 1:22:09 Future of social media and evolving strategies 1:29:22 Handling public scrutiny and criticism» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join ​⁠@Whoop and get your first month for free - https://join.whoop.com/mikethurston» Follow Jun«Instagram: https://www.instagram.com/jun_yuh/?hl=enPrivate Mentorship: https://tinyurl.com/4yar2eyr

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