Everyone procrastinates. It’s a thing. These days, people have more and more tasks to accomplish, while the days seem to get shorter and shorter—so putting things off is a natural end result. But delayed action often leads to inaction. And when your customers keep delaying the decision to purchase your product—sometimes indefinitely—it costs you money. So what can we do to light a fire under the leads who are dragging their feet?
In this episode of Marketing Made Simple, J.J. and April are chatting with special guest Josh Cantrell, a StoryBrand Certified Guide and a B2B marketing pro. Josh answers the question: “What is one thing you’ve learned that has changed the way you do marketing?“ He reveals the importance of creating a sense of urgency in marketing, how to make your customers more responsive, and the direct response strategies that can do just that. Listen in and discover how to inspire procrastinating customers to finally take action!
Contact StoryBrand Certified Guide Josh Cantrell directly at MarketingMadeSimple.com/Josh-Cantrell.
--
CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.