In today’s world, marketing and customer experience go hand in hand. At least, that’s what Johann Wrede believes. On this episode, Johann, the Chief Experience Officer at Emburse, takes us into how he has blended the marketing and customer experience teams and the success they have had as a result. Plus, he explains why we have to get out of the mindset that we have to do more with less and instead start thinking only about how we can constantly be doing better.
Tune in to learn:
- What it means to be the CXO (2:30)
- Stop thinking you need to “do more with less” (6:55)
- Blending the CMO and CXO roles (9:30)
- Looking through the customer lens (13:10)
- Opportunities within the world of customer experience (16:00)
- Creating integrated workflows (21:20)
- The future of the CXO (36:50)
- How AI can help create more harmony in your marketing (41:53)
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