Out-of-home advertising is the oldest form of marketing around, outside of word-of-mouth. But is there a way to revolutionize what has always been pretty traditional? On this episode, Dan Levi, the CMO of Clear Channel Outdoor, discusses the company's focus on digital innovation in the out-of-home advertising space and he explores the impact of AI in the industry and how it is being used to enhance creativity and optimize campaigns. Plus, lessons learned from his time at MTV and Monster, and what it takes to build high-performing teams.
Tune in to learn:
- What is Clear Channel Outdoor (1:50)
- The importance of having the right people (03:30)
- How to build relationships (6:10)
- Learnings from MTV (9:30)
- What led Dan to Clear Channel Outdoor (21:00)
- Understanding attribution of OOH (28:00)
- Social responsibility in the corporate world (40:30)
- The culture of the ELT (46:00)
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