Kohl’s has been around for decades, and it has earned the distinction of being a household name. But staying at the top of the retail industry is no easy feat. On this episode, Christie Raymond, the CMO of Kohl’s, explains how the brand stays innovative, builds partnerships, and shapes its messaging to meet consumers where they are and keep pace with them as they evolve.
Tune in to learn:
- What’s on deck for Kohl’s right now? (1:50)
- How Kohl’s continues to evolve (4:30)
- Rolling out a major partnership (6:20)
- Revamping your loyalty program (9:30)
- Why you need to keep things simple (12:00)
- The role of AI and machine learning at Kohl’s (13:00)
- What does experimentation and innovation look like at Kohl’s? (14:30)
- Building teams and developing leaders (18:00)
- Balancing the need to move fast but stay focused (21:30)
- What it means to be a modern-day marketing leader (26:10)
- The importance of being an empathetic leader (30:00)
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