There are so many factors that go into being a great marketer. Angela Stelle has identified many of them, and she has joined many of those factors to find success for herself and the brands she has worked for. Today, Angela serves as the CMO and Chief Experience Officer, Sterling, and on this episode, she shares what she has learned on her journey, and she goes deep into what’s working today and how she thinks about things like aligning marketing and experience, success in ABM, and multi-touchpoint strategies.
Tune in to learn:
- What it means to be head of both marketing and experience (3:30)
- How being a Chief of Staff can be a launching pad (5:05)
- What it takes to scale from mid-size through an IPO (11:45)
- Creating alignment between marketing and CX (20:30)
- How to have success in ABM (30:30)
- A multi-touchpoint strategy (34:50)
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.