How Student Creators Fuel Boston University’s Social Presence

If you want to showcase the experience of being a student, who better to ask than the students themselves? We shine the spotlight on Boston University’s student creator program with Director of Social Media, Dave McDonald. Much like with user-generated content, student creators bring authenticity, creativity, and expert knowledge to their audience. 

Full Episode Details  

Dave McDonald, Boston University’s Director of Social Media, joins Social Pros to talk about his Terrier Creator Program - a program for student social media creators to produce content about student life.  

The program has been a huge success since its launch. BU’s social media content is fresh, engaging, and highly targeted to its audience because student creators have in-depth knowledge of what the target audience wants to see and engage with.  

Dave explains how the program operates, his approach to coaching students, and why he prefers to let the students flex their creativity rather than restrict them with formal creative briefs. Dave also speaks about the importance of following trends, optimizing content for platforms, reporting on metrics, and ensuring creators always have the chance to bring new ideas to the table. 

In This Episode: 

• 1:22 - Dave explains his day-to-day responsibilities and the programs he runs
• 2:31 - How Boston University builds its international social presence