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"Every day I'm stressed building that business... is it gonna work? Am I gonna have payroll? I don't want that. I'm happy making less money but doing it the way I want." - Noah Kagan
Success isn't just about the money—it's about designing a life you actually want to live. Noah Kagan, founder of AppSumo, reveals the counterintuitive truth about what separates millionaires from billionaires and why the most successful entrepreneurs focus obsessively on just one thing. After studying countless business titans from the founder of Ethernet to the creator of Kinko's, Kagan discovered that billion-dollar success stories share two critical elements: unwavering focus on a single opportunity and choosing markets with endless demand and repeat customers.
But here's the twist that will challenge everything you think about entrepreneurship—some of the wealthiest founders lived in constant stress for decades, questioning whether true success means sacrificing your peace of mind for profit. Kagan's journey from his anxious twenties to his calm forties offers a roadmap for ambitious professionals who want to build wealth without burning out. Learn why "boring businesses" in billion-dollar markets like lawn care and pool maintenance might be your ticket to freedom, and discover the profound definition of success that has nothing to do with your bank account balance.
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