The Digital Agency Growth Podcast

The agency space has seen its fair share of ups and downs over the past several years.  However, as the industry landscape has changed, agencies have also adapted to meet their clients' needs and what they need to stay afloat. Drew McLellan is no stranger to the changes in the industry and is here today to talk about the state of the agency industry in 2024, shifting your agency model to emphasize thought leadership and much m...

No matter what industry you work in, you will learn lessons and gain valuable skills that will carry over into other industries. Transferring to the agency space from the restaurant industry was easier than expected for Mark Scrivner due to the lessons and skills he learned about sales, marketing, and quality of service in his restaurant career. Today, Mark is here to share those transferable skills and other valuable insights abou...

Operations are the unsung heroes in the agency space. Though not talked about as often as sales and marketing, having robust operations through efficient procedures and documentation keeps an agency running smoothly and profitably. But what are the right tools and techniques for your agency? Melissa Morris is here today to help you identify what will work best for you, tell us why SOPs are overrated, and more! This week, episode 21...

Specializing and niching down are topics we talk about a lot on the show simply because of their importance and effectiveness in scaling your agency. Hand-in-hand with specializing is scaling based on expertise in your niche instead of relying on founder-driven sales to keep the pipeline full. Friend of the show Corey Quinn is back this week to talk about his upcoming book, Anyone, Not Everyone, in which he teaches you his approach...

Risk assessment, setting an example of leadership for your employees, and looking to the future are all part of an agency owner’s daily schedule. But how often do we take the time to slow down, take a breath, and reflect on what leadership means to us and our company, now and going forward? 

Matt Phillips thinks we don’t do this as often as we should. He’s here today to discuss why taking time to reflect and develop as lea...

Setting a strong foundation for your agency’s operations is key to its success and growth. While operations feels like the last department a new small agency needs to consider, it becomes incredibly important once you have several employees. Outsourcing to operations professionals can be an excellent choice, especially those like Leah Leaves and her team at Alderaan, who embed themselves into the agencies they work with so they bec...

PR agencies have seen tremendous changes over the last few decades, just like many industries. Kim Sample, President of the PR Council, has spent her whole career in the PR space and has her finger on the pulse of the PR space. Today she’s here to talk with us about current trends, future predictions in the space, and more! This week, episode 206 of The Digital Agency Growth Podcast is about Kim’s experience advising 140 PR agencie...

Silicon Valley is the heart of the tech industry. And since tech is a growing sector, it is often used as a gauge for the rest of the economy. Times have been tough for tech startups lately, but the agencies that work with them have also seen changes.  

Morgan McLintic of Firebrand Marketing works in the heart of the Valley, working with startups at all stages to improve their marketing and increase demand. He’s here today to discus...

Agencies vary greatly, so finding helpful advice can feel daunting. With so many different agencies and approaches to running them, where do you turn to find reliable advice that has been tested thoroughly? Someone like Jason Swenk, who has worked with over 10,000 agencies in the last decade, fits that perfectly. This week, episode 204 of The Digital Agency Growth Podcast is about lessons learned from working with 10,000 agencies!<...

The agency world has two predominant models: the traditional agency and the new school agency that emphasizes productized services. No matter which model you work in, scaling an agency is never easy. But there are ways to make it easier, like monetizing your expertise and prioritizing having good quality clients in fewer numbers rather than a large amount of small-ticket clients. 

Greg Hickman has worked in both the tradit...

Selling an agency can be a time-consuming, lengthy process full of large decisions. Now imagine going through that three times. David Rodnitzky has done just that, selling his agency 3Q Digital (now part of DEPT) multiple times, to several different types of owners until finding the right fit. He’s here to talk about what he’s learned from this journey and how he’s helping other business owners prepare to sell their businesses. Thi...

All too often, agencies rely too heavily on referrals to scale their business. Without spending time defining your brand and creating a sales process built on stories and relatability, growing your agency will be more complicated than it needs to be. My old friend Kalle Mobeck is here today to talk about how you can improve your sales process, scale your agency more quickly, and more. This week, episode 201 of The Digital Agency Gr...

There’s a stark difference between a top-performing salesperson and an elite salesperson. The difference? Thorough, professional preparation to separate your sales pitch and discovery call from the others your prospective client is likely hearing. Paul M. Caffrey, the Sales Preparation Expert, is here to talk about how you can position yourself as an elite salesperson. This week, episode 200 of The Digital Agency Growth Podcast is ...

Cold outreach sucks. I know it, you know it. And while this is true, there are ways to make it suck less. We recently did a training titled “Take Charge of Your Agency's Future Revenue” and wanted to share the replay with you today so you can get a taste of what we do here at Sales Schema and how we improve the lead generation process for our clients and ourselves. This week, episode 199 of The Digital Agency Growth Podcast is...

Operations is often an overlooked part of an agency’s framework. But having the correct operations in place can not only make your business run more smoothly on the day-to-day, but it can also allow you to take time away for rest, which is essential to growing your business. Alyson Caffrey is here to talk about her Sabbatical method, and how having your operations in check is one of the strongest business decisions you can make. Th...

Growing and scaling an agency comes in different steps, from hiring your first employee to hiring managers so you can take a step back from your business. David Reske has grown several agencies since the late 1990s and is here to talk about what those different growth stages looked like to him, the lessons he’s learned about hiring the right employees, and more! This week, episode 197 of The Digital Agency Growth Podcast is about p...

In today’s world, marketing and advertisements are cluttered and busy. With so much information being thrown at us every day, how are you supposed to put out strong marketing strategies that actually catch people's attention?


According to Ben Guttmann, author of the forthcoming book Simply Put, the answer is simple, clear messaging that doesn’t try too hard.  Ben is here to talk about his start in marketing, his...

Agencies come in many different forms, and featuring new perspectives is something we love to do here on the Digital Agency Growth Podcast. Today we’re bringing you Seth Price from Price Benowitz law firm and BluShark Digital marketing agency to offer his advice and perspective on growing your agency from the lens of the legal world. This week, episode 195 of The Digital Agency Growth Podcast is about building an eight-figure legal...

What words do you think of when you hear ‘Michelin star’? Likely, it’s words like quality, mastery, and consistency. We also want to achieve these qualities in our agencies, and thinking about applying Michelin-star standards to our businesses can completely change the game. 

Jon Lenz at Br8kthru Consulting is doing just that and is here today to talk about what he’s learned through the process. This week, episode 194 of T...