The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans.
They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here’s what we found:
Which day of the week is everyone sending their campaigns?
Email marketers favor Thursday (closely followed by Wednesday) for sending out their campaigns
Which day of the week generates the most opens?
Thursday is the weekday with the highest open rate in the first 2 hours of sending, closely followed by Monday
What time of the day generates the most opens?
Most email opens occur between 11AM-12PM, with another peak between 6-7PM and an interesting late-night bump at 2AM (in the sender’s time zone).
And more takeaways in this episode.
Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.
Copyright 2024 Circle270Media Podcast Consultants
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