The new Professional Women's Hockey League has a new sponsor, and a new campaign to celebrate the amazing athletes that are playing in the league! Earlier this week, Molson announcer their See My Name campaign. The idea is that because many of the players in the league have longer hair that covers their names on their jersey's, Molson will "hide" their logo where the nameplate traditionally goes, while the league will move the nameplates to UNDER the numbers.
The hope is this will help fans get more familiar with the fantastic athletes in the league, and of course, a good marketing campaign is a good marketing campaign!
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