TAKEAWAYS:
- Speaking about pain points helps your audience feel understood. Your audience wants to feel seen and heard so when you talk about pain points, you are validating their experience and concerns.
- You owe it to your audience to tell them what you offer. If you don’t call out these symptoms as a great fit to work with you, how will they ever know you can actually help them?
- Not all marketing needs to be pain point marketing. Remember that there are 7 types of buyers and pain point marketing only targets one type of buyer. So use the pain point marketing technique, but don’t shift all your marketing.
Visit the blog post that goes along with this episode for more resources
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If you want to learn more about AI assistants, listen to episode 413
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