EP 422 | Unreasonable hospitality featuring Madelyn Victoria

Madelyn Victoria helps small businesses create a marketing strategy through social media and ShowIt website design so they can turn their leads into sales.

By using her knowledge and experiences, she helps her clients transform their customers into cheerleaders and take their business to the next level.

Ever since she was in high school, Madelyn has always had some sort of online business or side hustle, but she was still determined to start her corporate career right after graduating from college.

But things never go quite as planned.

After college graduation, Madelyn decided to work several part-time jobs over the next couple of years so she could continue to test out her “side hustle,” which was Social Media Management at the time. Eventually, her business grew so much that she quit her part-time office job and went full-time.

Along the way, her clients began asking for more marketing advice, and Madelyn found that she loved helping them with their marketing goals. She then pivoted, becoming a marketing strategist. She hasn’t looked back and continues to grow, designing websites and taking over clients’ marketing.

Madelyn works as a small business marketing strategist in small-town Wetumpka, Alabama where she enjoys hiking, reading, and spending time with family.

TAKEAWAYS:

• Prioritize the customer journey. Be intentional about it and learn how to turn clients into cheerleaders.
• Go the extra mile. People are so grateful when you go a step further and it means a lot to them and shows you care about their business. 
• Make sure to paint clients as heroes and focus on that in your messaging. Find ways to serve them beyond just filling your services.

RESOURCES:

Visit the blog post that goes along with this episode for more resources

Learn more about Madelyn through her website

Book resource Unreasonable Hospitality

Download the 3 Simple Strategies to Become More Visible, Get More Customers, and Increase Your Profit Guide

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

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Music courtesy of www.bensound.com