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April 7, 2025 14 mins
If your emails are polite, vague, and full of "just checking in" energy… they’re probably getting ignored.

Your subscribers don’t need another friendly nudge—they need direction. They want to feel like you believe in your offer.

Because if you don’t sound sure? Why should they be?

In this episode, we’re breaking down exactly why “nice” emails kill conversions—and what to do instead.

You’ll learn how to step into confident, clear, leadership energy that moves people to action (without feeling pushy or weird).

If you’ve ever wondered why no one’s clicking the buy button, this 6-Figure Secrets Podcast episode will help!

TAKEAWAYS:
  • Why clarity and confidence sell—and “being nice” often doesn’t
  • How to lead your subscribers to a yes (or a no)—and why that’s a good thing
  • The power of assuming the sale—and how to do it without sounding like a robot
  • How to write like someone who knows their offer is the answer
RESOURCES:

Visit the blog post that goes along with this episode for more resources

If you struggle to be direct in emails, get access to plug-and-play email templates and custom AI Bots that will tell you what to say, how to say it, and when to say it through the Emails That Sell membership

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

Enrollment is now open for the Clients on Autopilot Mastermind! This 3-month Mastermind experience is designed to help you grow and scale your business so that it actually works for you, without spending all day on Instagram or hustling your face off for every single sale.

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com
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