Too quickly, I see entrepreneurs go back to the drawing board and re-work their offer, but really, it’s their emails that didn’t do the work.
In this episode I'm sharing why your offer probably isn't broken, and why your emails are. I'll walk you through some quick changes and data points that will help you know what to shift, so that you can confidently sell your offer through your email marketing efforts.
TAKEAWAYS:
- People buy because they are feeling a certain way. Emotions can be a huge driver in sales! By calling out those feelings, and speaking to their emotions, it can help your audience to feel seen and heard.
- Give your audience a reason to buy. Let them know that your offer is expiring or that the doors are closing in x amount of days. Having a reason as to why they should buy, creates an urgency to buy within your audience.
- Identify your sales triggers. Does your audience usually from story-based emails? Then write more of those. Use your audience's habits to inform what you share in your emails.
Visit the blog post that goes along with this episode for more resources
If you’re second-guessing your offer, STOP, and write better emails. Join Emails That Sell where I give you the exact templates to make sure your emails actually sell.
Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)
CONNECT WITH ALLISON:
Follow Allison on Instagram
DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.
Music courtesy of www.bensound.com
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.