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April 28, 2025 22 mins
Trying to do all the things in your business? It’s probably the exact thing keeping you stuck.

In this no-fluff convo with digital marketing unicorn Emily Reagan, we pull back the curtain on what actually happens behind the scenes of successful businesses (spoiler: it involves help!). Emily dishes out real talk on the mindset shifts, money moves, and hiring strategies that freed her up to grow her business—and help others do the same.

You’ll walk away from this episode knowing exactly why clinging to your DIY badge of honor might be holding you back, and how to fix it.

Emily Reagan is a mom of four, former military spouse, sheepadoodle owner and jill-of-all-trades when it comes to digital marketing and techie skills. She’s worked behind the scenes as a freelance digital marketer with many creatives, copywriters, and coaches to grow, nurture, and monetize their online audiences.

She’s the founder of the Unicorn Digital Marketing Assistant School and Digital Marketer’s Workgroup where she helps women advance their digital marketing skills and services to become booked-out, in-demand unicorn digital marketing assistants (and beyond).

TAKEAWAYS:
  • Hiring help isn’t just about time. It’s a smart business strategy that increases your capacity to grow and scale.

  • Outsourcing can start small (think: house cleaning or bookkeeping) and still make a big impact on your business and peace of mind.

  • Building a supportive team means finding specialists who align with your business goals and can hit the ground running, without you micromanaging every step.

  • Letting go of perfection and control is tough, but it’s the secret sauce to sustainable growth.
RESOURCES: 

Visit the blog post that goes along with this episode for more resources

Hire one of Emily’s Unicorns

Download Emily’s How To Hire A Virtual Assistant Guide

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com
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