Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald tells you the tools you need to plan for success in your business, product, career, or dreams based on your Value Proposition. Your Value Proposition is your promise to a customer, client, or employer that they can only get this service or product from you. Lead with your Gifts! Don't let your friends, family, or co-workers stop you from planning or living your dreams. Keep Winning!
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Episode Transcript
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Speaker 1 (00:05):
Welcome to Money Making Conversations.
Speaker 2 (00:07):
It's the show that she is the secrets of success
experience firsthand by Marketing and Brandon expert Rashan McDonald. I
will know he's giving me advice on many occasions. And in
case you didn't notice, I'm not broke. You know he'll
be interviewing celebrity CEOs, entrepreneurs and industry decision make because
it's what he likes to do, it's what he likes
to share. Now it's time to hear from my man,
Rashwan McDonald Money Making Conversations.
Speaker 3 (00:29):
Here we go. Thank you, Thank you.
Speaker 1 (00:31):
Appreciate everybody tuning in today to listen to my show,
Money Making Conversation. This is Rashaan McDonald. I am the
host doing this show for you. Last week, I promoted
heavily that we'll be talking about value proposition. Those two
words are very magical in my life. Now I didn't
understand him. My wife challenged me to find out what
(00:54):
my value proposition was in my business in my personal life,
and I really didn't know what she was talking. I
really didn't because of the fact that I have been
going through life naturally achieving success tied to my willingness
to work hard or outwork you, my willingness to set goals.
But I didn't understand the word value proposition. And let
(01:18):
me give you a quick definition of value proposition, because
we're going to do two things.
Speaker 3 (01:21):
Here.
Speaker 1 (01:21):
We're going to talk about the career side or your
job using value proposition, and next week you're going to
talk about your business or your product using value proposition.
A quick example of value proposition on the business side
is when you promote something, some people use slogans just
do it.
Speaker 3 (01:40):
That's a slogan.
Speaker 1 (01:41):
I don't have to tell you what that brand's associated
with it because they market it, you know now. But
products and service are tied to value proposition. For instance,
just as an example, we know they have a great
chicken sandwich, but when you see that commercials, they're always
talking about their customer service. And when you go in,
(02:04):
you know what I'm talking about. Because you see it,
you understand it. And so when when brands that put
themselves in a position that way where they you can
just talk about what they do, then you automatically know
that the marketing that they're putting in place is winning.
Speaker 3 (02:19):
And so.
Speaker 1 (02:21):
When you go to their place, they talk about great service.
Guess what you get good service there. That's what it is.
Has to happen to you as an individual when you
go to work. But what what prevents you from being successful?
And I want you to get a pen out of
today because I'm gonna get I'm gonna drop some nuggets
on you. I'm gonna drop some phrases on you. I'm
gonna drop some things that you want to put on
(02:41):
your mirror, that you want to you want to share
with people because of the fact that this is information
I've been storing in my life and I've been being
I now to have been successful as an individual. I've
been successful as a business owner. I've been successful as
a manager because of talent and because of the fact
(03:02):
that I was just doing it. I was just working it.
But is in life a lot easier if you know
why you are successful, if you can start thinking like
a corporation, if you can start telling people from jump,
this is what my value proposition is, and then they
can understand how much they should pay you. Because if
you don't have a value proposition on the job that
(03:24):
you're doing forty hours a week, then you're going to
be frustrated. You're not going to get promoted, you're not
going to get a raise, and you're going to be
a complainer at your job, which will only diminish your
value proposition. So, rishond, what's a value proposition? Is a
declarative statement. This is from the This is a definition
that explains why you should pursue your product a build
(03:48):
on it. It clearly explains what differentiates you, makes you're
offering unique. What are you doing at your job that
justifies a raise, What are you doing at your job
that justifies a promotion, and why you're the best choice
for that opportunity. Right there, I'm gonna show you example
(04:10):
of that. When I got first hired at IBM, and
I worked two and a half years at IBM, and
then I worked fortunately two and a half years full time.
When I got hired, the first thing that they did
was brought me into office and they asked me what
were my goals? What were my dreams? What did I
(04:33):
want to do at IBM? You know what I told him?
I don't know. Right there, the guy was asking me
for my value proposition. He didn't say those words, but
that's what he was asking me for. And I told
him I don't know. So if I don't know what
my value proposition is, how am I going to get
a raised, How I'm going to get promoted? Well, guess
(04:56):
what happened six months later, guys who was hired simultaneously
I used to work at the same time that I
was hired. They were moving in front of me. They
were doing things I was not doing. So guess what.
I started hanging out with the negative people use the
(05:18):
word like and they happened to be white. Okay, so
guess what I started saying, Well, you know it's a
white thing. You know. You know it's a racial thing
going on here, you know, because we got hired at
the same time.
Speaker 3 (05:35):
And look what they're doing. They're doing stuff they won't.
Speaker 1 (05:39):
Even let me do because I did not tell anybody
or did I understand my value proposition.
Speaker 3 (05:46):
So guess what.
Speaker 1 (05:47):
I marched into the office with my supervisor, the same
supervisor who asked me six months earlier what I wanted
to do at IBM. So I said, sir, and I
was trying to be politically correct, but I wanted to
let him know I wasn't happy, I said, sir, you know,
(06:10):
just by mentioning the two guys were two guys. I said,
they seem to be doing more than I'm doing, and
I don't think that's fair.
Speaker 3 (06:18):
I used to work fair.
Speaker 1 (06:22):
He said, Uh, what do you mean? He said, Reshin,
you still have not told me what.
Speaker 3 (06:30):
You want to do. I said, what do you mean?
Speaker 1 (06:33):
Besides you six months ago, what did you want to
do at this company?
Speaker 3 (06:39):
And you failed to tell me. I failed to tell
him my value proposition.
Speaker 1 (06:45):
I failed to tell him my ability to work and
how I wanted to work and how I wanted to
achieve success. I did not create a plan. I don't
care what you're doing. You could be a baker as
a plan, you could be the a garbage truck working
on a God. There's a plan, and.
Speaker 3 (07:03):
You can be promoted if you have a plan. But
if you sit around.
Speaker 1 (07:09):
And you just act frustrated because you want somebody magically
to drop some money on you, magically promote you, but
they don't even know what you want to do. That
was Rashaan McDonald. I did not understand value proposition for me.
So guess what happened? I told him what I wanted
(07:33):
to do. Andy, guess what happened? Positive things started happening
in my life, but I had to do more for
those positive things to happen at the same salary. That's
the whole thing about it. If you want to climb
mount effest, you know you're gonna have to put effort
(07:56):
into it. It's a lot of people want to climb
mount efforts. A lot of people don't make it. They
get tied, come back down. Ooh that's high. I ain't
know it that high. I take the photos? Can we
can we take? Can we just do a.
Speaker 3 (08:09):
Helicopter ride up there? That ain't climbing it.
Speaker 1 (08:13):
Some people, you go by their house, they have pictures
of of I got a picture of the Grand Canyon
on my house, big old picture. I've never been to
the Grand Canyon because my value proposition was it's better
to buy a picture tend to go. So that's not
short changing myself. They just show value proposition for that moment.
(08:35):
But in life, I have to talk to you to
stop this madness because there are three words why not me?
Write that down. I can say why not you? But
guess what you're looking in the mirror, so you should
be saying why not me. It all comes down to
(08:59):
how much effort what you want to do to achieve success.
Write this down. You can't be successful unless you have
a plan. What does plans stand for? A rushon McDonald's
Lane of success, P for prepare al, for learn, A
for adjust, and for navigate. Okay, cool, Let's go back
(09:23):
to that story I told you about and IBM. When
I didn't tell my man what I wanted to do
when I got hired, I wasn't prepared. I wasn't willing
to learn, I wasn't willing to adjust, and I definitely
didn't navigate. And when you say navigate, that means you
(09:44):
have to do more. So when I told them what
I wanted to do, that means when I came to work,
I had a different attitude. I wasn't just coming to
work to get a check. I was coming to work
because I had goals, because I had a plan. See,
you can't set goals unless you have a plan. Write
(10:06):
that down. I want somebody writing this down, because I'm
telling you you got to go through the Why not me?
You got a plan which is prepared, learn or just
to navigate, and then you can start setting goals. And
now when you start setting goals, guess what you can
start doing? Asking for stuff asking to be evaluated. But
(10:29):
there's a lot of people out there that don't want
to be evaluated, afraid of what they might hear, Afraid
they might hear something negative, Afraid somebody might tell you
you're not doing enough. So guess what happens to you.
You get passed up, You become a frustrated employee, You
(10:52):
about the water cooler, cooler, complaining, and that's when the
racial thing starts popping up if you're a person of color.
So I can't I can only speak of my side.
I can only speak of the conversation I have because
I've been a person of color all my life. There
might be some white people over there. They might have
the same story. I don't know, But I'm just telling
(11:13):
you about my story and how I can't let you
do things that will prevent you from being successful because
you've decided to limit your ability to be great. I
went to this event where I was honored, called Kings
and Priests, Great honor, great event. It was a summit,
(11:37):
men's summit. It was by enhance you mentally, enhance you mentally, spiritually, physically,
and emotionally. You know, one of my great walkaways was
that these men were there to be motivated and to
find answers, because that's all we're looking for out there
in life is answers. So when I say why not me,
(11:58):
I'm saying that not to challenge you, for you to
look into the possibility of how big you can be
in life. So when I ask you to plan your goal,
then I'm expecting you to have that in place in
order for you to achieve success. So when we get
down to the bottom line, the number one lesson you
(12:20):
have to say, I don't care if you're eighteen, twenty five,
forty fifty or sixty five. Do not let your age
be an excused. That's number one lesson. You've heard that
you're too young. You've heard that you're too old. You've
heard that why are you doing that? You have no dreams?
(12:43):
You should just give up. You can't start that now.
These people right here, these negative people right here, you
can allow them to have a role in your life.
And these people are people you know. Could be your wife,
could be your children, could be your co workers. Now,
(13:10):
have I struck a nerve yet? Are you surrounded by
people who will not allowing you to win? Because you
work at a place where you go to lunch, you
hang out with all this negative spirit. All they want
to do is talk about each other. All they want
to do is gossip about each other. All they want
(13:31):
to do is learn about your personal life. So guess what,
so they can share with everybody else because you did
not understand your value proposition. Because see what happens is
once you understand your value proposition, you don't hang out
with people like that. You ever heard the word like minded?
(13:55):
You hang out with people like minded? Now you heard
the word stuck up, hoardy tordy? Think they all that? Well,
that's what value proposition is. You can't run for president
and hang out with drug dealers. Two different value propositions,
(14:21):
but a popular phrase that is out there in the
streets every day, keeping it real. Well, we're gonna keep
it real today. If you don't have a value proposition,
you better get one. When I come back, We're gonna
get any more detail about this because I'm not through.
It's about your career. This is about you. I'm gonna
(14:42):
start doing this more and more on my show. I'm
gonna start giving information and I want you to write
it down. And if you want to call police, call
cause Let's discuss your value proposition. Ideas that are bothering
you that you feel need to be changed today. Knowing
your value proposition, learn today, learn your plan, Learn why
not me. We'll be right back with more money Making
(15:03):
Conversation Masterclass.
Speaker 3 (15:11):
We'll be right back with more money Making Conversations Masterclass
with Rushawn McDonald.
Speaker 4 (15:18):
You are now tuned into the money Making Conversations.
Speaker 3 (15:21):
Minute of Inspiration with Rushawn McDonald.
Speaker 5 (15:24):
Hollywood super producer Will Packer has produced films that have
earned more than one billion dollars at the box office.
Will Packer tells me why marketing his brand as a
producer wasn't normal in Hollywood.
Speaker 6 (15:35):
Well, when I came in as a producer, I knew
how important it was to connect with an artist. That
really started with my journey at FAM. You because I
made my first film project, which was Chocolate City, while
I was still an undergraduate at Family, I was a junior.
We shot Chocolate City, this a little bitty movie, and
in order for that film to be successful, I had
(15:56):
to go out to my audience, my core audience, and
I've realized I needed to go out and explain to
that audience why they should care about this film, and
that really started something that I still do to this day,
which is going out and trying to touch people with
every project that I have.
Speaker 5 (16:12):
If you want to hear this full interview with Will Packer,
visit money Makingcoonversation dot com.
Speaker 7 (16:17):
HBCUs represent Black Excellence. If you attend or are an
alumnus of an HBCU, we want to hear about your story.
The My HBCU Story Digital Library will allow current HBCU
students and alumni to share their stories. More information is
available at HBCU College Day dot com. You can upload
a photo. The photo can be recent or from when
(16:40):
you attended your HBCU.
Speaker 3 (16:42):
More information is.
Speaker 7 (16:43):
Available at HBCU College Day dot com.
Speaker 4 (16:47):
Programming is made possible in part by support from thirty
eight to fifteen Media, led by Emmy and nubacp Image
Award winning television producer Forshawan McDonald. Thirty eight fifteen Media
offers social media management, podcast production, designs logos, and develops websites.
Additional services include brand management and career development consulting services.
(17:11):
More information is available at info at thirty.
Speaker 3 (17:15):
Eight to fifteen Media dot com. Keep winning.
Speaker 5 (17:20):
Welcome back to the Money Making Conversations Masterclass hosted by
Rashaan McDonald.
Speaker 3 (17:26):
I'm doing the special show.
Speaker 1 (17:30):
We have our normal guests on every week, I do
two interviews Doctor dz Colfil. He be on talking about
his career and ministry and changing the world and taking
it from a poll twitch to the streets. But right
now I want to talk I'm talking to you about
your career. Next week I'll be talking about your business,
(17:50):
your products and your value proposition. There plan again, the
four letters in plan. Prepare that's what peace stands for. Learn,
That's what the AL stands for. Adjust, that's what the
A stands for. Navigate that's what the N stands for.
These lessons and what happens in social media. Social media
(18:11):
is really has proven to be a detriment in our
society in a lot of ways because it can convince
you that you can't win. It'll get you going down
a track of ignorance. I'll say the word ignorance because
if you go down that track and you don't understand that,
I'm gonna just give you an example how racism and
how people can just put out.
Speaker 3 (18:32):
A racial story just to be a story.
Speaker 1 (18:34):
One of the biggest stories out there in Sportsland is
the relationship between Travis Kelsey and Taylor Swift. I don't
care if you don't follow football. You know about this,
You know about the Swifties, you know about Travis Kelsey.
You know he got about five thousand TV commercials. Every
(18:56):
time I come on TV, I said, I just can't
miss this good handsome guy.
Speaker 3 (19:00):
Thirty three. She's thirty three.
Speaker 1 (19:02):
Now what you have not heard, according to this article
because of racism, because he plays football and she has
she's a pop star, right, because of racism? You not
have You have not received the same attention is Simone
Biles and her husband Jonathan Owes, who plays for the
(19:24):
Green Bay Packers. They making that issue out of that.
Come on there, come on there, don't get caught up
in there. Don't caught up in there. One lady got
two hundred and seventy one million Instagram follows. I'm just
at the instagrams. Simone has seven million. One dude then
(19:47):
host of Saturday Night Live. I've already told you he
got fifteen thousand TV commercials. Here is the number one podcast.
He's got to get inducted into the Pro Football Hall
of Fame when he retires and he's a defendant Super
Bowl champan not taking anything away from my mind. He's
a really good football player because they're telling him a
(20:08):
check at the Green Bay Packers. But we're talking apples
and oranges. But people, and these are people who work
with you, will get you bit out in the wrong
direction instead of you, focus on you. That's what the
value proposition is all about. I'm trying to get you
to be focused on you. What did it takes for
(20:30):
you to win? What is gonna take for you to
find your voice? Stop talking to the wrong people. Stop
talking to the wrong people. I've shared this through and
shares the story right now. Value proposition, which I did
not know, and my wife will tell you. She took
this amazing course with Cornell. She came back way smarter
(20:52):
than I wanted her to be because she kept asking
me questions I refuse to answer. O the frustration such
what you do?
Speaker 3 (21:00):
You know you? When you when you don't know? You?
Speaker 1 (21:01):
Just I don't feel like talking today. I ain't got
much to say. You know, you fight off ignorance with
uh uh more ignorance with abruptness. You fight it off
with uh. I ain't got time. Statements I'll get with
you later. That's how you fight off ignorance. You fight
it off with more ignorance, instead of just sitting down
(21:24):
and looking up the word value proposition and see if
that word means something to you, See if that word
has been successful. Because she she coupled them into me.
She said, look, I think you could actually teach this
course based on what I know, you know and what
you have accomplished in life. But I couldn't teach the
(21:46):
course because I didn't know what value proposition was. I
didn't know how to apply. What was so special about me?
What was your what was so unique about me? When
I look in my career, I understand the uniqueness because
there's so many lanes of success. But what I didn't
know was how was I achieving that success? How was
(22:10):
I achieving that success as an employee? How was I
achieving this sec to get a raise? How was I
achieving that success to get promoted? That's where the value
proposition comes in. And I didn't understand that. So guess
what I was like, Well, I don't feel like talking, honey,
get with me later, So I'm telling you to stop that.
(22:34):
When I was when I was twenty one years old,
I was doing value proposition and didn't even know it.
Let me get an example. When I was hard that
I be am in college. I left a full time
job because I was wanted to go and just be
a college student. I wanted to focus on my education
(22:55):
where they told me you could only work here for
one semester. I had other job options that didn't have
that restriction. They say, you can work here as long
as you want.
Speaker 3 (23:03):
You're really good.
Speaker 1 (23:04):
We want to bring in smart minded people like you.
Speaker 3 (23:08):
You just do it.
Speaker 1 (23:09):
But I saw that big blue on my resume. I
feel that would look good working forum. That would look good.
But they told me you could only work one semester.
So what I did was I started working and I
started getting to know it's called relationships, finding my voice.
(23:29):
I started finding my voice. I started finding it. At
the time, I didn't know that was my value proper position,
finding out what was unique, finding out what I was
going to offer to my fellow co workers that no
one else was going to offer. So I went to
them and I asked them what didn't they want to do?
(23:52):
And they told me, and I said, I do it.
I went to twenty people on that floor It was
a big old floor just in Houston, Texas, and I
took all of their work that they didn't want to
do because I had to. Underbeknownst some myd's strategy, I
was just doing something I thought that the time, which
(24:13):
is common sense, but at the time was value proposition.
I was creating a unique workspace for me that nobody
else wanted to do what I did, So I was
doing everybody's work. So guess what I did it in September.
I did it in October. Come mid November, I started
(24:39):
letting them know. Guess what, I'll be gone in December.
They're only going to keep me for one semester. Now,
according to this program, they had never ever kept anybody
beyond one semester. But little I know at the time,
I was e that society my value proposition. I was
(25:02):
creating a unique space. I was creating a market share
on that floor that nobody else was doing.
Speaker 3 (25:12):
So guess what.
Speaker 1 (25:13):
I stayed there two and a half years because my
value proposition that I created was unique and nobody else
could do it but me. Did I get paid extra money?
Speaker 3 (25:29):
No?
Speaker 1 (25:30):
But I got to work there for another two years.
And that's all I'm saying in this conversation, if you
hear me clearly on this, hear this, it's time for
you to understand. If you are not reaching your dreams,
why not. Me needs to be put on your mirror
every day so you canna understand that that's what you
(25:52):
want to do now. If you don't have a plan,
please put a plan in place, prepare, learn, or just navigate.
Don't let age be an excuse. I don't care if
you're nineteen, I don't care if you're sixty five. Do
not let age be an excuse. You find your voice
by talking to positive people. You do not find your
(26:12):
voice sharing bad ideas with other negative people. Stay away
from negative people. See I just said, don't talk to
negative people. Stay away from negative people. Negative people will
not help you find your voice. Set your goals, which.
Speaker 3 (26:30):
I did not do. Immediately. When you're hired with.
Speaker 1 (26:32):
Your supervisor, I don't care if you're working for a
fast food restaurant. I don't care if you're working for
a fortune five hundred company. Go in that office, say
thank you for hiring me. What do you want me
to do? Don't be afraid of the work responsibility. That
person's going to introduce in your life. But that's why
you got hired. You can't set goals or put a
plan in place if you don't know what they aspect
(26:54):
of you. Don't wait around for an opportunity, just do it,
and we all know what that slogan is associated with.
I've said this earlier. Not all opportunities when you're building
your value proposition comes with a check to finally know
(27:15):
your work environment. That's what I'm talking about today, That's
what I wanted to talk about today, and hopefully I
achieved that with everybody who's listened to the show today
in this first half hour. The first half hour is
about tapping you on your shoulder and letting you know
that your greatness can be achieved by your own personal effort,
but it also can be not achieved by your own
(27:38):
lack of effort, and the lack of effort is always
tied to your plan, because if you don't have a plan,
you will never ever set a goal, and if you
don't achieve a goal, you will not win.
Speaker 5 (27:54):
Please don't go anywhere. We'll be right back with more
money making conversations.
Speaker 2 (27:59):
Masterclass
Welcome to Money Making Conversations.
Speaker 2 (00:07):
It's the show that she is the secrets of success
experience firsthand by Marketing and Brandon expert Rashan McDonald. I
will know he's giving me advice on many occasions. And in
case you didn't notice, I'm not broke. You know he'll
be interviewing celebrity CEOs, entrepreneurs and industry decision make because
it's what he likes to do, it's what he likes
to share. Now it's time to hear from my man,
Rashwan McDonald Money Making Conversations.
Speaker 3 (00:29):
Here we go. Thank you, Thank you.
Speaker 1 (00:31):
Appreciate everybody tuning in today to listen to my show,
Money Making Conversation. This is Rashaan McDonald. I am the
host doing this show for you. Last week, I promoted
heavily that we'll be talking about value proposition. Those two
words are very magical in my life. Now I didn't
understand him. My wife challenged me to find out what
(00:54):
my value proposition was in my business in my personal life,
and I really didn't know what she was talking. I
really didn't because of the fact that I have been
going through life naturally achieving success tied to my willingness
to work hard or outwork you, my willingness to set goals.
But I didn't understand the word value proposition. And let
(01:18):
me give you a quick definition of value proposition, because
we're going to do two things.
Speaker 3 (01:21):
Here.
Speaker 1 (01:21):
We're going to talk about the career side or your
job using value proposition, and next week you're going to
talk about your business or your product using value proposition.
A quick example of value proposition on the business side
is when you promote something, some people use slogans just
do it.
Speaker 3 (01:40):
That's a slogan.
Speaker 1 (01:41):
I don't have to tell you what that brand's associated
with it because they market it, you know now. But
products and service are tied to value proposition. For instance,
just as an example, we know they have a great
chicken sandwich, but when you see that commercials, they're always
talking about their customer service. And when you go in,
(02:04):
you know what I'm talking about. Because you see it,
you understand it. And so when when brands that put
themselves in a position that way where they you can
just talk about what they do, then you automatically know
that the marketing that they're putting in place is winning.
Speaker 3 (02:19):
And so.
Speaker 1 (02:21):
When you go to their place, they talk about great service.
Guess what you get good service there. That's what it is.
Has to happen to you as an individual when you
go to work. But what what prevents you from being successful?
And I want you to get a pen out of
today because I'm gonna get I'm gonna drop some nuggets
on you. I'm gonna drop some phrases on you. I'm
gonna drop some things that you want to put on
(02:41):
your mirror, that you want to you want to share
with people because of the fact that this is information
I've been storing in my life and I've been being
I now to have been successful as an individual. I've
been successful as a business owner. I've been successful as
a manager because of talent and because of the fact
(03:02):
that I was just doing it. I was just working it.
But is in life a lot easier if you know
why you are successful, if you can start thinking like
a corporation, if you can start telling people from jump,
this is what my value proposition is, and then they
can understand how much they should pay you. Because if
you don't have a value proposition on the job that
(03:24):
you're doing forty hours a week, then you're going to
be frustrated. You're not going to get promoted, you're not
going to get a raise, and you're going to be
a complainer at your job, which will only diminish your
value proposition. So, rishond, what's a value proposition? Is a
declarative statement. This is from the This is a definition
that explains why you should pursue your product a build
(03:48):
on it. It clearly explains what differentiates you, makes you're
offering unique. What are you doing at your job that
justifies a raise, What are you doing at your job
that justifies a promotion, and why you're the best choice
for that opportunity. Right there, I'm gonna show you example
(04:10):
of that. When I got first hired at IBM, and
I worked two and a half years at IBM, and
then I worked fortunately two and a half years full time.
When I got hired, the first thing that they did
was brought me into office and they asked me what
were my goals? What were my dreams? What did I
(04:33):
want to do at IBM? You know what I told him?
I don't know. Right there, the guy was asking me
for my value proposition. He didn't say those words, but
that's what he was asking me for. And I told
him I don't know. So if I don't know what
my value proposition is, how am I going to get
a raised, How I'm going to get promoted? Well, guess
(04:56):
what happened six months later, guys who was hired simultaneously
I used to work at the same time that I
was hired. They were moving in front of me. They
were doing things I was not doing. So guess what.
I started hanging out with the negative people use the
(05:18):
word like and they happened to be white. Okay, so
guess what I started saying, Well, you know it's a
white thing. You know. You know it's a racial thing
going on here, you know, because we got hired at
the same time.
Speaker 3 (05:35):
And look what they're doing. They're doing stuff they won't.
Speaker 1 (05:39):
Even let me do because I did not tell anybody
or did I understand my value proposition.
Speaker 3 (05:46):
So guess what.
Speaker 1 (05:47):
I marched into the office with my supervisor, the same
supervisor who asked me six months earlier what I wanted
to do at IBM. So I said, sir, and I
was trying to be politically correct, but I wanted to
let him know I wasn't happy, I said, sir, you know,
(06:10):
just by mentioning the two guys were two guys. I said,
they seem to be doing more than I'm doing, and
I don't think that's fair.
Speaker 3 (06:18):
I used to work fair.
Speaker 1 (06:22):
He said, Uh, what do you mean? He said, Reshin,
you still have not told me what.
Speaker 3 (06:30):
You want to do. I said, what do you mean?
Speaker 1 (06:33):
Besides you six months ago, what did you want to
do at this company?
Speaker 3 (06:39):
And you failed to tell me. I failed to tell
him my value proposition.
Speaker 1 (06:45):
I failed to tell him my ability to work and
how I wanted to work and how I wanted to
achieve success. I did not create a plan. I don't
care what you're doing. You could be a baker as
a plan, you could be the a garbage truck working
on a God. There's a plan, and.
Speaker 3 (07:03):
You can be promoted if you have a plan. But
if you sit around.
Speaker 1 (07:09):
And you just act frustrated because you want somebody magically
to drop some money on you, magically promote you, but
they don't even know what you want to do. That
was Rashaan McDonald. I did not understand value proposition for me.
So guess what happened? I told him what I wanted
(07:33):
to do. Andy, guess what happened? Positive things started happening
in my life, but I had to do more for
those positive things to happen at the same salary. That's
the whole thing about it. If you want to climb
mount effest, you know you're gonna have to put effort
(07:56):
into it. It's a lot of people want to climb
mount efforts. A lot of people don't make it. They
get tied, come back down. Ooh that's high. I ain't
know it that high. I take the photos? Can we
can we take? Can we just do a.
Speaker 3 (08:09):
Helicopter ride up there? That ain't climbing it.
Speaker 1 (08:13):
Some people, you go by their house, they have pictures
of of I got a picture of the Grand Canyon
on my house, big old picture. I've never been to
the Grand Canyon because my value proposition was it's better
to buy a picture tend to go. So that's not
short changing myself. They just show value proposition for that moment.
(08:35):
But in life, I have to talk to you to
stop this madness because there are three words why not me?
Write that down. I can say why not you? But
guess what you're looking in the mirror, so you should
be saying why not me. It all comes down to
(08:59):
how much effort what you want to do to achieve success.
Write this down. You can't be successful unless you have
a plan. What does plans stand for? A rushon McDonald's
Lane of success, P for prepare al, for learn, A
for adjust, and for navigate. Okay, cool, Let's go back
(09:23):
to that story I told you about and IBM. When
I didn't tell my man what I wanted to do
when I got hired, I wasn't prepared. I wasn't willing
to learn, I wasn't willing to adjust, and I definitely
didn't navigate. And when you say navigate, that means you
(09:44):
have to do more. So when I told them what
I wanted to do, that means when I came to work,
I had a different attitude. I wasn't just coming to
work to get a check. I was coming to work
because I had goals, because I had a plan. See,
you can't set goals unless you have a plan. Write
(10:06):
that down. I want somebody writing this down, because I'm
telling you you got to go through the Why not me?
You got a plan which is prepared, learn or just
to navigate, and then you can start setting goals. And
now when you start setting goals, guess what you can
start doing? Asking for stuff asking to be evaluated. But
(10:29):
there's a lot of people out there that don't want
to be evaluated, afraid of what they might hear, Afraid
they might hear something negative, Afraid somebody might tell you
you're not doing enough. So guess what happens to you.
You get passed up, You become a frustrated employee, You
(10:52):
about the water cooler, cooler, complaining, and that's when the
racial thing starts popping up if you're a person of color.
So I can't I can only speak of my side.
I can only speak of the conversation I have because
I've been a person of color all my life. There
might be some white people over there. They might have
the same story. I don't know, But I'm just telling
(11:13):
you about my story and how I can't let you
do things that will prevent you from being successful because
you've decided to limit your ability to be great. I
went to this event where I was honored, called Kings
and Priests, Great honor, great event. It was a summit,
(11:37):
men's summit. It was by enhance you mentally, enhance you mentally, spiritually, physically,
and emotionally. You know, one of my great walkaways was
that these men were there to be motivated and to
find answers, because that's all we're looking for out there
in life is answers. So when I say why not me,
(11:58):
I'm saying that not to challenge you, for you to
look into the possibility of how big you can be
in life. So when I ask you to plan your goal,
then I'm expecting you to have that in place in
order for you to achieve success. So when we get
down to the bottom line, the number one lesson you
(12:20):
have to say, I don't care if you're eighteen, twenty five,
forty fifty or sixty five. Do not let your age
be an excused. That's number one lesson. You've heard that
you're too young. You've heard that you're too old. You've
heard that why are you doing that? You have no dreams?
(12:43):
You should just give up. You can't start that now.
These people right here, these negative people right here, you
can allow them to have a role in your life.
And these people are people you know. Could be your wife,
could be your children, could be your co workers. Now,
(13:10):
have I struck a nerve yet? Are you surrounded by
people who will not allowing you to win? Because you
work at a place where you go to lunch, you
hang out with all this negative spirit. All they want
to do is talk about each other. All they want
to do is gossip about each other. All they want
(13:31):
to do is learn about your personal life. So guess what,
so they can share with everybody else because you did
not understand your value proposition. Because see what happens is
once you understand your value proposition, you don't hang out
with people like that. You ever heard the word like minded?
(13:55):
You hang out with people like minded? Now you heard
the word stuck up, hoardy tordy? Think they all that? Well,
that's what value proposition is. You can't run for president
and hang out with drug dealers. Two different value propositions,
(14:21):
but a popular phrase that is out there in the
streets every day, keeping it real. Well, we're gonna keep
it real today. If you don't have a value proposition,
you better get one. When I come back, We're gonna
get any more detail about this because I'm not through.
It's about your career. This is about you. I'm gonna
(14:42):
start doing this more and more on my show. I'm
gonna start giving information and I want you to write
it down. And if you want to call police, call
cause Let's discuss your value proposition. Ideas that are bothering
you that you feel need to be changed today. Knowing
your value proposition, learn today, learn your plan, Learn why
not me. We'll be right back with more money Making
(15:03):
Conversation Masterclass.
Speaker 3 (15:11):
We'll be right back with more money Making Conversations Masterclass
with Rushawn McDonald.
Speaker 4 (15:18):
You are now tuned into the money Making Conversations.
Speaker 3 (15:21):
Minute of Inspiration with Rushawn McDonald.
Speaker 5 (15:24):
Hollywood super producer Will Packer has produced films that have
earned more than one billion dollars at the box office.
Will Packer tells me why marketing his brand as a
producer wasn't normal in Hollywood.
Speaker 6 (15:35):
Well, when I came in as a producer, I knew
how important it was to connect with an artist. That
really started with my journey at FAM. You because I
made my first film project, which was Chocolate City, while
I was still an undergraduate at Family, I was a junior.
We shot Chocolate City, this a little bitty movie, and
in order for that film to be successful, I had
(15:56):
to go out to my audience, my core audience, and
I've realized I needed to go out and explain to
that audience why they should care about this film, and
that really started something that I still do to this day,
which is going out and trying to touch people with
every project that I have.
Speaker 5 (16:12):
If you want to hear this full interview with Will Packer,
visit money Makingcoonversation dot com.
Speaker 7 (16:17):
HBCUs represent Black Excellence. If you attend or are an
alumnus of an HBCU, we want to hear about your story.
The My HBCU Story Digital Library will allow current HBCU
students and alumni to share their stories. More information is
available at HBCU College Day dot com. You can upload
a photo. The photo can be recent or from when
(16:40):
you attended your HBCU.
Speaker 3 (16:42):
More information is.
Speaker 7 (16:43):
Available at HBCU College Day dot com.
Speaker 4 (16:47):
Programming is made possible in part by support from thirty
eight to fifteen Media, led by Emmy and nubacp Image
Award winning television producer Forshawan McDonald. Thirty eight fifteen Media
offers social media management, podcast production, designs logos, and develops websites.
Additional services include brand management and career development consulting services.
(17:11):
More information is available at info at thirty.
Speaker 3 (17:15):
Eight to fifteen Media dot com. Keep winning.
Speaker 5 (17:20):
Welcome back to the Money Making Conversations Masterclass hosted by
Rashaan McDonald.
Speaker 3 (17:26):
I'm doing the special show.
Speaker 1 (17:30):
We have our normal guests on every week, I do
two interviews Doctor dz Colfil. He be on talking about
his career and ministry and changing the world and taking
it from a poll twitch to the streets. But right
now I want to talk I'm talking to you about
your career. Next week I'll be talking about your business,
(17:50):
your products and your value proposition. There plan again, the
four letters in plan. Prepare that's what peace stands for. Learn,
That's what the AL stands for. Adjust, that's what the
A stands for. Navigate that's what the N stands for.
These lessons and what happens in social media. Social media
(18:11):
is really has proven to be a detriment in our
society in a lot of ways because it can convince
you that you can't win. It'll get you going down
a track of ignorance. I'll say the word ignorance because
if you go down that track and you don't understand that,
I'm gonna just give you an example how racism and
how people can just put out.
Speaker 3 (18:32):
A racial story just to be a story.
Speaker 1 (18:34):
One of the biggest stories out there in Sportsland is
the relationship between Travis Kelsey and Taylor Swift. I don't
care if you don't follow football. You know about this,
You know about the Swifties, you know about Travis Kelsey.
You know he got about five thousand TV commercials. Every
(18:56):
time I come on TV, I said, I just can't
miss this good handsome guy.
Speaker 3 (19:00):
Thirty three. She's thirty three.
Speaker 1 (19:02):
Now what you have not heard, according to this article
because of racism, because he plays football and she has
she's a pop star, right, because of racism? You not
have You have not received the same attention is Simone
Biles and her husband Jonathan Owes, who plays for the
(19:24):
Green Bay Packers. They making that issue out of that.
Come on there, come on there, don't get caught up
in there. Don't caught up in there. One lady got
two hundred and seventy one million Instagram follows. I'm just
at the instagrams. Simone has seven million. One dude then
(19:47):
host of Saturday Night Live. I've already told you he
got fifteen thousand TV commercials. Here is the number one podcast.
He's got to get inducted into the Pro Football Hall
of Fame when he retires and he's a defendant Super
Bowl champan not taking anything away from my mind. He's
a really good football player because they're telling him a
(20:08):
check at the Green Bay Packers. But we're talking apples
and oranges. But people, and these are people who work
with you, will get you bit out in the wrong
direction instead of you, focus on you. That's what the
value proposition is all about. I'm trying to get you
to be focused on you. What did it takes for
(20:30):
you to win? What is gonna take for you to
find your voice? Stop talking to the wrong people. Stop
talking to the wrong people. I've shared this through and
shares the story right now. Value proposition, which I did
not know, and my wife will tell you. She took
this amazing course with Cornell. She came back way smarter
(20:52):
than I wanted her to be because she kept asking
me questions I refuse to answer. O the frustration such
what you do?
Speaker 3 (21:00):
You know you? When you when you don't know? You?
Speaker 1 (21:01):
Just I don't feel like talking today. I ain't got
much to say. You know, you fight off ignorance with
uh uh more ignorance with abruptness. You fight it off
with uh. I ain't got time. Statements I'll get with
you later. That's how you fight off ignorance. You fight
it off with more ignorance, instead of just sitting down
(21:24):
and looking up the word value proposition and see if
that word means something to you, See if that word
has been successful. Because she she coupled them into me.
She said, look, I think you could actually teach this
course based on what I know, you know and what
you have accomplished in life. But I couldn't teach the
(21:46):
course because I didn't know what value proposition was. I
didn't know how to apply. What was so special about me?
What was your what was so unique about me? When
I look in my career, I understand the uniqueness because
there's so many lanes of success. But what I didn't
know was how was I achieving that success? How was
(22:10):
I achieving that success as an employee? How was I
achieving this sec to get a raise? How was I
achieving that success to get promoted? That's where the value
proposition comes in. And I didn't understand that. So guess
what I was like, Well, I don't feel like talking, honey,
get with me later, So I'm telling you to stop that.
(22:34):
When I was when I was twenty one years old,
I was doing value proposition and didn't even know it.
Let me get an example. When I was hard that
I be am in college. I left a full time
job because I was wanted to go and just be
a college student. I wanted to focus on my education
(22:55):
where they told me you could only work here for
one semester. I had other job options that didn't have
that restriction. They say, you can work here as long
as you want.
Speaker 3 (23:03):
You're really good.
Speaker 1 (23:04):
We want to bring in smart minded people like you.
Speaker 3 (23:08):
You just do it.
Speaker 1 (23:09):
But I saw that big blue on my resume. I
feel that would look good working forum. That would look good.
But they told me you could only work one semester.
So what I did was I started working and I
started getting to know it's called relationships, finding my voice.
(23:29):
I started finding my voice. I started finding it. At
the time, I didn't know that was my value proper position,
finding out what was unique, finding out what I was
going to offer to my fellow co workers that no
one else was going to offer. So I went to
them and I asked them what didn't they want to do?
(23:52):
And they told me, and I said, I do it.
I went to twenty people on that floor It was
a big old floor just in Houston, Texas, and I
took all of their work that they didn't want to
do because I had to. Underbeknownst some myd's strategy, I
was just doing something I thought that the time, which
(24:13):
is common sense, but at the time was value proposition.
I was creating a unique workspace for me that nobody
else wanted to do what I did, So I was
doing everybody's work. So guess what I did it in September.
I did it in October. Come mid November, I started
(24:39):
letting them know. Guess what, I'll be gone in December.
They're only going to keep me for one semester. Now,
according to this program, they had never ever kept anybody
beyond one semester. But little I know at the time,
I was e that society my value proposition. I was
(25:02):
creating a unique space. I was creating a market share
on that floor that nobody else was doing.
Speaker 3 (25:12):
So guess what.
Speaker 1 (25:13):
I stayed there two and a half years because my
value proposition that I created was unique and nobody else
could do it but me. Did I get paid extra money?
Speaker 3 (25:29):
No?
Speaker 1 (25:30):
But I got to work there for another two years.
And that's all I'm saying in this conversation, if you
hear me clearly on this, hear this, it's time for
you to understand. If you are not reaching your dreams,
why not. Me needs to be put on your mirror
every day so you canna understand that that's what you
(25:52):
want to do now. If you don't have a plan,
please put a plan in place, prepare, learn, or just navigate.
Don't let age be an excuse. I don't care if
you're nineteen, I don't care if you're sixty five. Do
not let age be an excuse. You find your voice
by talking to positive people. You do not find your
(26:12):
voice sharing bad ideas with other negative people. Stay away
from negative people. See I just said, don't talk to
negative people. Stay away from negative people. Negative people will
not help you find your voice. Set your goals, which.
Speaker 3 (26:30):
I did not do. Immediately. When you're hired with.
Speaker 1 (26:32):
Your supervisor, I don't care if you're working for a
fast food restaurant. I don't care if you're working for
a fortune five hundred company. Go in that office, say
thank you for hiring me. What do you want me
to do? Don't be afraid of the work responsibility. That
person's going to introduce in your life. But that's why
you got hired. You can't set goals or put a
plan in place if you don't know what they aspect
(26:54):
of you. Don't wait around for an opportunity, just do it,
and we all know what that slogan is associated with.
I've said this earlier. Not all opportunities when you're building
your value proposition comes with a check to finally know
(27:15):
your work environment. That's what I'm talking about today, That's
what I wanted to talk about today, and hopefully I
achieved that with everybody who's listened to the show today
in this first half hour. The first half hour is
about tapping you on your shoulder and letting you know
that your greatness can be achieved by your own personal effort,
but it also can be not achieved by your own
(27:38):
lack of effort, and the lack of effort is always
tied to your plan, because if you don't have a plan,
you will never ever set a goal, and if you
don't achieve a goal, you will not win.
Speaker 5 (27:54):
Please don't go anywhere. We'll be right back with more
money making conversations.
Speaker 2 (27:59):
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