The Behaviour Business Episode 14 - Blindsight with Matt Johnson, PhD

The Behaviour Business Episode 14 - 'Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains' with Matt Johnson PhD

The Behaviour Business podcast is back after a short hiatus with a fascinating chat with neuroscientist, writer, researcher and speaker Matt Johnson PhD, co-author of 'Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains'

Matt Johnson received his PhD in Cognitive Psychology from Princeton University, where his dissertation focused on the neuroscience of language and communication. He explains how to apply this neuroscientific perspective to better understand consumer experience and decision making. He advises start-ups, big and small, including Nike as an expert-in-residence, and has contributed to major news outlets including Forbes, Entrepreneur and Business Insider.

In this chat, Matt covers a lot ground and reveals some fascinating insights, touching on how the film '50 First Dates' can reveal the secrets of how memories are formed, the lengths movie lovers will go to in order to eat popcorn in the cinema, and how making sure you never pay for something with a crisp fifty pound note will save you a lot of pain.

Matthew’s book 'Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains' is out now and available from Amazon, The Book Depository, Wordery, and all good book shops.

Still haven’t got round to reading ‘The Behaviour Business’? Get 25% of The Behaviour Business book using the code "BB2021" here: http://bit.ly/2RTlAXQ