The Behaviour Business: Introduction - The Business of Behaviour

If you are in business, you are in the business of behaviour. In this introductory episode, you'll hear about some of the ways behavioural science can help address business challenges, and get introduced to some of the experts who you'll hear from in future episodes, including:

- Rory Sutherland, vice-chair of Ogilvy UK and TED talk superstar, on how behavioural science delivers better, counter-intuitive solutions for business;
- Kate Waters, director of client and strategy at ITV, on how behavioural science can help solve one of society's biggest problems - smoking - and helps put advertising 'back in its box';
- Richard Shotton, author of 'The Choice Factory', on the pratfall effect and how behavioural biases help us buy;
- Duncan Smith, MD of MindLab, on how we don't have to wire up consumer's brains to understand what's going on in their heads;
- Lucy Standing, vice-chair of the Association for Business Psychology, on the many applications of behavioural science in business and how it can help you recruit better.

Rory Sutherland's book, "Alchemy: The Surprising Power of Ideas That Don't Make Sense' is out now and available at Amazon: https://amzn.to/37dcET1

Richard Shotton's book 'The Choice Factory' is available here: https://amzn.to/2UzAUMp