Episode 228: EverWash’s growth and acquisition of Coinless with Scott Caplan and Max Pulcini

Host Rich DiPaolo talks with Max Pulcini and Scott Caplan from EverWash to discuss the evolving landscape of carwash memberships and the company’s acquisition of Coinless in 2024. Pulcini and Caplan share insights on how carwash memberships have evolved over the past decade, highlighting the growing role of technology and consumer preferences in shaping membership. They also dive into effective marketing strategies, discussing the messages and platforms that resonate most with today’s carwash customers. The conversation shifts to EverWash’s acquisition of Coinless. Caplan details how the deal came together and why Coinless was a strategic fit for EverWash. Listen to how this acquisition strengthens the company’s market position, ensuring a seamless transition for Coinless customers while unlocking new growth opportunities. Is there real potential to add a substantial membership program at self-serve and IBA locations? Hear Caplan's reaction to this question and more thoughts on these formats. Looking ahead, Caplan and Pulcini touch on EverWash’s future plans, including new capabilities and service expansions to further enhance its offerings. Tune in to learn  more about the future of carwash memberships and EverWash’s vision for continued innovation and industry leadership.