Planner Life Podcast | A Podcast For Wedding Planners
The Planner Life Podcast, your go-to destination for all things wedding planning and business mastery. Hosted by Heather Hoesch Olsen, a highly experienced wedding planner, industry educator, and your professional friend in the world of weddings. Join Heather every week as she shares her wealth of knowledge and experience gained from over two decades in the wedding industry. With a passion for crafting unforgettable moments and a keen eye for detail, Heather's journey has taken her through every facet of wedding planning imaginable. From intimate gatherings to lavish affairs, from budget-conscious ceremonies to extravagant celebrations, Heather has seen it all. But her expertise extends far beyond just executing flawless events. Heather is on a mission to empower and inspire planners like you to reach new heights in your business. Through candid conversations, expert interviews, and actionable insights, the Planner Life Podcast is your compass for navigating the ever-evolving landscape of the wedding industry. Whether you're a seasoned pro or just starting out, tune in each week to learn, grow, and be inspired. Heather's unique blend of creativity, wisdom, and practical advice will leave you feeling confident and equipped to tackle any challenge that comes your way. So, if you're ready to elevate your skills, build a thriving business, and join a supportive community of like-minded professionals, then the Planner Life Podcast is your must-listen resource. Welcome to the Planner Life! Questions, comments or want to connect with Heather: Email: hello@plannerlifeacademy.com IG: @plannerlifeacademy @plannerlifepodcast Website: plannerlifeacademy.com
Episodes
On today’s episode, Heather & Karen from Blissfully Styled sit down to answer submitted questions from the Planner Life Community.
A little bit about the guest co-host today- Karen Sieger owner of Blissfully Styled. Karen is a genuine empath and always game for a celebration. There's nothing Karen loves more than immersing herself in event planning and designing. She is an advocate for her couples, infusi...
On today's episode, Heather Hoesch Olsen, interviews Steven Greitzer, who is the founder and CEO of Provenance.
After officiating weddings for years and feeling frustrated and shocked by the lack of resources for couples and their first time officiants, he founded Provenance in 2021 to modernize ceremony design. Today, tens of thousands of wedding planners, couples, officiants, bridal party, and other toast givers use...
On today's episode, Heather Hoesch Olsen, interviews Jeannie Young Savage, owner of Details Details. Jeannie has established a reputation of excellent event management and producing original, fresh, and innovative design concepts. With two bachelor's of arts degrees from the University of California Irvine, and over 10 years of hospitality experience, she provides an insider's approach to assembling and managing vendors.
Jeannie's ...
In this episode, Heather Hoesch Olsen, interviews Shannon from Sunday Muse Design, a web designer specializing in working with wedding professionals. Shannon shares her journey from a background in wedding planning to becoming a web designer. The discussion highlights the importance of having a strategic approach to website design, understanding ideal clients, and incorporating SEO.
Topics in their conversation include...
Hi Planners! Join Heather is joined by her husband, Jeff Olsen for a personal espisode where they share their story. From their first date, to planning the proposal and how they two had similar challenges to so many of Heather's clients. Listen as they share their planning experience, their roles in planning and how they were not at all prepared for the plot twist that happend just two days before their wedding. How this last minut...
Hey planners! In today’s episode, Nora Sheils of Bridal Bliss and Rock Paper Coin joins Heather for a candid conversation on her story, percentage pricing and creating a system to make planners and client’s lives easier.
Listen in as she shares how she and her team made the shift to percentage based pricing and never looked back. Plus, you’ll even hear about the inspiration behind her brand Rock Paper Coin t...
The Planner Life Podcast is officially back! As we dive back into this podcast, I want to bring you behind the scenes in what has been happening personally and within the Planner Life brand! Listen in as I give you all the details and highlight what you can expect from the Planner Life Podcast!
Thank you to each and every one of you who reached out and asked for this podcast to come back! If it wasn’t for ...
The Planner Life Podcast, your go-to destination for all things wedding planning and business mastery. Hosted by Heather Hoesch Olsen, a highly experienced wedding planner, industry educator, and your professional friend in the world of weddings.
Join Heather every week as she shares her wealth of knowledge and experience gained from over two decades in the wedding industry. With a passion for crafting unforgettable moments and a k...
Hey planners! In this episode, Heather is joined by Renee Dalo of Moxie Bright Events and the Talk with Renee Dalo Podcast. Renee shares her perspective of falling into the wedding industry and her first memories as a wedding planner. She talks about the importance of networking and even how rejection helped her career as a...
Hey planners! Are you ready to elevate your marketing and start speaking to your ideal client? You’re in luck! In this episode, we’re joined by expert marketer and co-founder of Sourced Co., Tayler Cusick Hollman. Sourced Co. is a stock photography membership service that helps wedding professionals marketing their businesses. Tayler shares how she got into this field, her tips for marketing your wed...
Hey planners! I’m sure you know that you should have an email marketing strategy but you might be unsure of what you should be sending, how to go about creating a strategy, the list goes on. In this episode, we brought on the Head of Marketing at Flodesk, Sobrina Pies. Sobrina gives insight into why email marketing is an ...
Hey planners! Want to get to know us even more and hear some of our best-kept secrets about being a wedding planner? In this episode, we answer some of our listener's questions about all things running a wedding planning business, what’s going on in our personal lives and so much more.
What’s in this episode:
How to handle guidelines and vendor differences
Hey planners! Dreaming about scaling your wedding planning business? It can be difficult to even consider this option when it’s just you doing all of the things but in this episode, we talked to someone who's done just that. Valarie Falvey is the founder of Kirkbrides, a wedding planning and design company based out of Ohio. She shares what she did to start scaling her team and how she’s grown it to ...
Hey planners! We have a very special guest on the show who is actually both a real planner and a real expert in the wedding industry. In this episode, you’ll hear about Lea Stafford of Lea Stafford Events and Ethos West Collective. Lea started her journey in the wedding industry after working for a luxury catering company. She shares her journey of starting a business, what her experience has been li...
Hey planners! One thing that can set you apart in your business is adopting the mentality of “never stop learning”. In this episode, we talk about the importance when it comes to continuous learning, keeping your brain sharp, staying relevant and challenging yourself in new and exciting ways.
What’s in this episode:
Why all planners need the mindset of “never...
Hey planners! Have you ever considered the thought that one day you might want to sell your business? Lisa Anhaiser is the founder of LBL Event Rentals, a wedding event rental company based out of Houston, TX. She shared her experience with being a part of Goldman Sachs’s small business program, what she learned and all of her biggest takeaways.
What’s in this episode:
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Hey planners! Does this year have you feeling like you’re learning to plan all over again? Don’t worry, you’re not alone! There have been so many changes during the pandemic with vendors, pricing, who works where and it can all be pretty overwhelming. In this episode, we’re discussing what you can do to make sure you’re in the know of what’s going on in the industry in your market.
What’s i...
Hey planners! Are you looking for some inspiration to amp up your marketing efforts in 2021? Look no further as we brought on a marketing expert, fellow podcaster and co-owner of wedding venue, Vista View Events, Kinsey Roberts. In this episode, Kinsey explores some of the best marketing tips for spreading the word about your wedding business.
What’s in this episode:
Read more
Hey planners! If you're anything like us then the beginning of the year is when you typically have a freakout moment about needing to book some weddings! After a short moment, we collectively pull it together and remember the advice we’ve gotten from sales expert, Cindy Novotny. Cindy has been branded the radical mentor by thousands of executives around the world. In this episode, she dives into the ...
Hey planners! Do you ever struggle with your mindset? We’ve all been there and getting out of that isn’t always the easiest. That’s why in this episode we had on Andrea Freeman. Andrea is a mindful business coach and peak performance planner along with a wedding planner! She’s worn many hats in her life and knows herself what it’s like to run a wedding planning business. In this episode we talk about...
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