Membership Geeks Podcast with Mike Morrison

In this episode, I discuss the challenges faced by membership owners as their business grows and the day-to-day operations become more complex.

Join me as I provide practical tips on how to intentionally become less hands-on in a membership business without compromising the quality and value of the member experience.

In this episode:

- How can membership owners become less hands-on in the day-to-day operations as their business grows...

In this episode of the Membership Geeks Podcast, I discuss the common mistakes made with the closed door membership model, and why it may not be the one-size-fits-all solution it's often made out to be.

From neglecting existing members to the dangers of overhyping, we explore the potential pitfalls of this fringe membership strategy.

In this episode:

- Why is focusing solely on launch promotions a mistake when using the closed door me...

In this episode of the Membership Geeks Podcast, I discuss 5 ways membership owners can stay ahead of the competition and keep their membership business at the forefront of their industry.

From soliciting member feedback to tapping into the wealth of opportunity in their own community, I explore practical tips to ensure that membership owners remain relevant and responsive to their audience's needs.

In this episode:

- How can members...

In this episode of the Membership Geeks Podcast, I discuss the 4 essential last-minute checks EVERYONE needs to do before launching a new membership website.

These checks are crucial to ensure a smooth and successful launch without any unforeseen hiccups - so skip this episode at your peril!

In this episode:

- How can you prepare your website host for a membership site launch to handle potential traffic spikes?

- Why is it important t...

In this episode of the Membership Geeks Podcast, I delve into the challenge of member retention in an increasingly busy world.

Listen in to learn practical tips for membership business owners to address the common reason for members leaving due to lack of time to utilize their membership effectively.

I'm sharing my top strategies to streamline content, enhance member experience, leverage community support, and adapt to member feedb...

When people think about launching a membership, they think about the day that they finally open their doors for the very first time and welcome their first crop of new members.

It's a big deal!

However that grand opening isn't the only opportunity you have to launch...

There are different launch types for each stage of your business, depending on how far along you are in the membership site creation process, or what you might need you...

The new year is upon us and for most membership owners this is likely to be a time where you are looking ahead to what you want to achieve with your business this year.

And I’m willing to bet good money that growing and improving your membership is one of your aims. Or at least it should be!

So with that in mind we're kicking off 2024 by taking a look at the 5 steps that you can take today to plan your year and ensure you achieve you...

And just like that, another year is almost over!

How was your 2023?

After missing last year due to the podcast being on hiatus, we're reviving our festive tradition of wrapping the year up by taking a look back at some of the fantastic episodes of the Membership Geeks Podcast, counting down the top 10 most downloaded episodes of 2022-2023.

Thanks to each and every one of you for your continued support of the show – here's to even mor...

In this episode of the Membership Geeks Podcast, I discuss 3 essential strategies for generating member sales from your email list.

I delve into the importance of initial follow-up sequences, ongoing nurture emails, and dedicated promotional campaigns, providing valuable insights on how to effectively leverage your email list for membership sales.

Key takeaways:

• How can initial follow-up sequences be utilized to generate...

In this episode of the Membership Geeks Podcast, I discuss alternatives to cancelling a membership that membership owners can offer to their members. I explain the importance of providing options to members who want to cancel and offer suggestions for retaining their membership in a non-intrusive way.

In this episode:

• How can membership owners collect feedback from members who want to cancel their membership?
• What is the ...

In this episode of Membership Geeks, I discuss the essential do's and don'ts of member retention.

I dive into the importance of making retention a priority, taking care of new member onboarding, and collecting feedback from outgoing members. I also highlight the risks of assuming that when someone leaves, they're gone forever and the benefits of having a failed payment process in place.

In this episode:

• Why is it importa...

In this episode of the Membership Geeks podcast, I dive into the 3 pillars of membership growth.

If you have an existing membership and have been struggling with knowing where to focus in order to grow and scale your membership, this episode is for you. I discuss the importance of marketing, member attention, and management, and how to implement strategies and tactics for each pillar.

In this episode:

• How can I attract n...

In this episode of the Membership Geeks podcast, we explore 7 ways to generate FOMO (fear of missing out) for your membership. FOMO is a powerful tool to attract non-members and create a sense of urgency and excitement about joining. Join host Mike Morrison as he shares strategies to create that FOMO and drive membership growth.

In this episode:

• What is "member first messaging" and how can you use it to your advantage?
• Wh...

In this episode of the Membership Geeks Podcast, I dive into the topic of Artificial Intelligence (AI) and its implications for online membership businesses. Get my analysis of the hype surrounding AI as well as practical insights on how membership site owners can navigate the AI landscape.

In this episode:

• How should membership site owners react to the rise of artificial intelligence?
• Does AI signify the end of online ed...

Online summits can be a fantastic way to promote and grow your memberships; tapping into the attention and urgency created with 'event marketing' and converting a captive audience into paying subscribers.

In this episode of the Membership Geeks Podcast, I'm joined by Krista Miller from Summit in a Box to share her strategies and top tips for selling your membership via an online summit.

In this episode:

• What is the ideal ...

Membership Academy just turned 8 years old!

Listen in as Callie and I discuss the in's and out's of the past 12 months at Membership Academy and look ahead to what’s in store for the coming months and beyond.

In this episode:

• Dissecting the most significant change we've ever made to Membership Academy
• How we finally solved a problem that's stumped us for almost a decade
• The big new addition to the Academy that had people th...

It may not surprise you - given where you are - that we're HUGE fans of podcasting as a way to promote and grow a membership business.

This podcast has been the cornerstone of our marketing strategy since 2015.

But a LOT has changed since then as the podcast industry has experienced multiple boom periods and in more recent years seems to have hit a whole new level.

In this episode I'm joined by one of the leading voices in the industr...

We regularly get asked for our recommendations on the top tools for membership website owners.

The truth is that there’s no such thing as the “perfect” membership site setup that will work for everyone – it all depends on what it is you want to achieve with your membership site, what features and functionality you need it to have, which email and payment software you’re using and a whole bunch of other details that determine which m...

Join me on Episode 373 of the Membership Geeks Podcast as we dive deep into the fundamentals of the online memberships model! Get the scoop on the differences between courses and memberships, pricing models, and how to explain memberships to potential customers. 

In this episode:

• How memberships and subscriptions differ and why one does not always have to involve the other
• Key differences between online memberships a...