Dove Cameron Flips Gender Roles In Eerie New 'Breakfast' Video

Dove Cameron is flipping gender roles around to explore a world in which men are treated like women with 1950s, Mad Men-esque imagery. The "Boyfriend" singer dropped the subversive new music video for her latest song "Breakfast" on Tuesday, August 23rd. The video sees Cameron dressed in a full suit and tie on her way to work while her husband cooks and cleans their home.

The "what if" video shows various situations that explore this new gender dynamic including a dark story that features a business executive played by Cameron taking advantage of one of her male employees. At one point, the man runs out of the office and Cameron's character tells her peers, "Oh my god. Men are so f---ing emotional." In the following scene, the young man goes to the doctor, his feet in stirrups, and is told "everything will be fine" but that he should drink less and dress more appropriately so he won't be "provoking women."

"breakfast music video out everywhere now !!!!" Dove wrote in an Instagram post once the video went live. "I have so much to say about this and so many people to thank but while I try to gather my thoughts & emotions."

To end the video, Cameron's character watches the news which is covering the Supreme Court's recent reversal of Roe V. Wade. The screen then shows the words "Not The End" before listing direct ways to get involved with the fight to ensure all women have access to safe abortions.