Candle Business Coach
How do I start making candles? How do I grow my candle business? What's the secret to success? Starting and growing a candle business is a journey. Join your host, Kirsty Allen, as she shares everything she's learned from her experience of starting and developing her candle business. You'll also hear from relevant guests, have your questions answered and learn about all things related to the craft of candle making. Every Tuesday, you can expect actionable tips, strategies and mindset advice to help you with your candle journey. Whether you're a new candle maker or an experienced chandler, this is the show for you.
Episodes
In today's episode, I'm chatting with Lorraine from Dolly & Dulcie about the ups and downs of the creative journey and how confidence really grows over time as a business owner.
We talk about how easy it is to second guess yourself when you're putting your work out there, especially in the beginning and why learning to back yourself is such an important part of running a creative business.
Lorraine also shares her thoughts on stayi...
Welcome to the 9th episode in our Candle Maker Connections series. This episode is all about email marketing.
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SHOW LINKS:
Email software - Klaviyo: https://www.klaviyo.com/au/
Email software - Mailerlite: https://www.mailerlite.com/
Photo magnets: https://www.magnetisedmemories.com.au/
Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a ...
Your candle website might look beautiful… but is it actually selling?
In this episode, I'm sharing what I see behind the scenes when I review candle business websites - and why so many of them aren't converting visitors into customers. From unclear messaging to missing trust factors and websites that leave people browsing instead of bu...
In this episode, I talk about why becoming fully invested (even obsessed) in your candle making/business journey is actually a good thing. Not the kind of obsession that leads to burnout… but the kind that makes you curious, excited to learn and motivated to keep improving your brand.
...
In today's episode, I'm chatting with Lily from Hangtight Homemade about the real, behind-the-scenes side of running her candle business.
We talk about something that doesn't get discussed enough - how connecting with your customers is what helps you transcend the transaction. Because when people feel connected to you and your brand, t...
In this solo episode, I share why relying on motivation alone is one of the biggest reasons many candle business owners struggle to build real momentum. I talk about why discipline, simple routines and showing up consistently matter far more than waiting to "feel ready".
Some days you'...
After a little hiatus, the podcast is back!
In this solo episode, I share what's been happening behind the scenes – including reflections from the recent Glow & Grow Retreat, why the podcast took a short break and what's coming next.
<...
In this special episode of the podcast, I'm handing the mic over to some of our amazing members from The Candle Makers Collective to share their personal experiences of being part of the community.
You'll hear honest, behind-the-scenes perspectives on what it's really like to join, from the wins they've celebrated to the challenges they've overcome with the group's support. Our members talk about the practical tools, advice and r...
Welcome to the 8th episode in our Candle Maker Connections series. This time I'm joined by Sue, Tracy, Jenni and Nicola to talk about how to become (and stay) organised in your candle business.
In this episode we chat about:
- The systems, habits and tools needed for staying organised across all areas of your business (from daily tasks to planning methods and inventory management).
- Practical workspace and supply storage tips (i...
Nicole from AUZi Insurance joins me on the podcast again, this time to chat about the growing concerns surrounding car diffusers and insurance claims. We unpack why there's been a spike in incidents (especially during summer) and how this could impact insurance coverage for candle and diffuser makers.
In this episode we chat about:
- Why insurance claims for car diffusers are increasing.
- The changes that might be coming and wha...
Candle maker Jess from Etzio & Co joins me on the podcast again. We recorded our first episode together over a year ago, so let's continue with Jess' journey and see what she's been up to since our last conversation.
In this episode we chat about:
- Why patience is key as you grow your business.
- The importance of constantly striving to better your craft and skills.
- How to have a point of difference with your products and busi...
Welcome to the 7th episode in our Candle Maker Connections series. This time I'm joined by Sue, Gina & George to talk about the how/when/why of expanding your product range beyond candles. We deep dive into the challenges, opportunities and lessons learned from adding new products like wax melts, diffusers and room sprays. Whether you're thinking about expanding or just curious about what goes into it, this conversation is packed w...
Candle maker Sue from Revamped Treasures joins me on the podcast again. We first spoke on the podcast over a year ago, so let's continue with Sue's journey and see what she's been up to since our last conversation.
In this episode we chat about:
- The learning curves that come with trying new things in your business.
- Why being a part of The Candle Makers Collective supports you in being accountable and motivated.
- How to creat...
Eric Roering, the brilliant co-founder of Fontana Candle Company, joins me on the podcast to share the remarkable journey of Fontana's growth. From humble beginnings in their kitchen to scaling into a large-scale factory, Eric and his wife Katie have not only built an impressive business but have also created a thriving workplace culture. Their story proves that it's possible to grow a successful brand while making a meaningful imp...
Candle makers Nikki & Charlie from The Cozy Life Candle Studio join me on the podcast to discuss all things candles and their candle making journey.
In this episode we chat about:
- Why it's important to not rush any part of your journey.
- The power in being ambitious and driven in your life and business.
- How believing in yourself is the difference between taking action or being stagnant.
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NIKKI & CHARLIE'S LINKS...
Welcome to the 6th episode in our Candle Maker Connections series. This time I'm joined by Sue, Gina & George and Jenni to talk all about markets. Dive into this episode if you're about to host your first market stall or if you're a seasoned market pro looking for fresh insights. We cover everything from the pros and cons of attending markets, tips for setting up and running a successful stall, how often to attend and what essentia...
In today's episode I share some updates in the Candle Business Coach world, including reminding you about the price increase for my Private Coaching sessions and the price increase for The Candle Makers Collective. I also share some EXCITING news about my plan to host the very first retreat for candle makers! And if you haven't already seen on my socials (@candlebusinesscoach) I've created a FREE e-book (10 Proven Strategies to Sca...
Candle maker Jenni from Hampton Botanic joins me on the podcast again. We first spoke on the podcast over a year ago, so let's dive back into Jenni's journey and see what she's been up to and why following your butterflies is the best way to stay true to your path.
In this episode we chat about:
- The importance of learning who your ideal customers are and appreciating that this discovery can take time.
- Why growing a business m...
Candle maker Alicia from Highland Home Fragrance joins me on the podcast again. We first spoke on the podcast over a year ago, so let's dive back into Alicia's journey and see what she's been up to and the reasons behind her wholesome, wholesale success.
In this episode we chat about:
- Why consciously choosing to push past your comfort zone is essential for growth.
- How important connection is with your customers and potential ...
Candle makers Gina & George from Aretii Naturals join me on the podcast to discuss all things candles and their candle making journey.
In this episode we chat about:
- Why it's crucial to strive for excellence (not perfection) in your business and life.
- The importance of going all in and being laser-focused with your goals.
- How zooming in on connecting with your potential customers makes all the difference.
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