Things are hard out there for many small business owners right now.
And I’m finding more and more small business owners are freezing, and spending more time freaking out than actively taking action to generate sales.
If that’s you, or you don’t want that to ever be you, this episode is for you.
I want you to be doing two core things at all times in your marketing.
- Finding a way to get new sales today and..
- Laying down foundations to make number one much easier in the future.
While we have also noticed we need to market a “little harder” at the moment, we’re still getting regular leads and sales coming in from the marketing work we laid down before we had to
So today we’re talking reactive and proactive marketing,
I’m going to give you things you can do now to react against the need for sales and get some growth now.
And give you some ideas to lay down some insurance to make it easier next time there’s a tricky bit
We also cover what ratio this should be in different seasons of your business.
So… let’s get the emergency marketing sorted AND build something for a more relaxed and less stressful future in business
In this episode we cover:
- Why we need to consider reactive and proactive marketing
- Why some people get stuck in an endless pain loop of marketing
- What your priority today is
- Why sometimes getting hyper personal might be your ticket out of stress
- What to do instead of discounting all of your offers in a firesale approach
- How to add an insurance policy to the future of your business
- Why we need to always have a ration of reactive and proactive marketing and what that looks like in each season
Important Links
Come to Rachel’s Free content strategy workshops
Register interest for Rachel’s content coaching programme
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
Download OUR free Face of your Business checklist
See omnystudio.com/listener for privacy information.
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