Why Brand Photos Need To Be Part of Your Marketing - with Cate Thomas

Having to have our face out there building a brand can be tricky. And while there is a lot to be said for making sure we have authentic, off the cuff images and videos, having photos that show our best professional side can really help people connect with us and our business

 

Cate Thomas is a third generation photographer who focusses on helping people create their brand photos. Based in the Manawatu, she couples her brand photography with portrait and equine. 

 

Today on the MAP IT Marketing podcast, Cate’s sharing with us what we need to think about before having a brand shoot. We talk about how to make the photos we take as authentic as possible, how to feel more relaxed on camera and how to avoid looking just like everyone else’s photos. 

 

We also talk about why having headshots, at the very least is so important and why Cate herself once fell into the trap of not having a photo ready, and had to use a photo of her dressed up as a bunny!

 

If you’ve been thinking about whether it’s worth it, whether you should, and what it’s all going to take, this is the episode for you. 

In this episode we cover:

• Why headshots are a must
• What brand photos can do for your business 
• What you need to to to prepare
• Why it’s important to show your real self
• How to think about the different looks you want to convey
• Why sneakers can be a better option than heels for at least part of the shoot
• What to do if the idea freaks you out. 

 

Important Links

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Rachel’s YouTube Channel

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