Kari Patefield, Owner of IKT, joins the show to discuss her journey from a small-town fashion enthusiast to a successful boutique owner. Kari shares how she recognized her distinct look early on and how she helps others feel confident thinking outside the box while staying comfortable. Learn about the balance between her online and in-store business, the importance of understanding your customer demographic, and the steps from product creation to launch.
Resources:
Kari Patefield: Instagram
Website: https://shopikt.com
Facebook: facebook.com/iktboutique
Instagram: @iktboutique
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