Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits.
I'm delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter on episode 652 of "The Business Storytelling Show."
Yuval is a top email marketing voice on LinkedIn for her insights into balancing business goals with building subscriber trust.We will discuss:
- What originally attracted you to specialize in ethical email marketing?
- What is ethical email marketing?
- What are some ethical ways to leverage personalization and automation?
- Can the overuse of salesy language actually decrease conversion rates?
- Where do you see the most frequent ethical email marketing issues arising?
Join us and subscribe to Yuval's newsletter here: https://www.ackermancopywriting.com/subscribe
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.