Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491.
We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.
In this 24-minute episode, we discuss:
Join us.
Grab a copy of the book here: https://amzn.to/4bVjCOW
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