Ep. 344 • Are You Taking Care of Your Longtime Clients? w/ Akela Douglass

Salon owner, Wella Curl Craft Pro Arist & educator @akelashair changed her direction from corporate career path to the hair business. We discuss marketing, working with diverse hair types, and the importance of client relationships. We also talk about her experience in education and curriculum development.

This Week's Topics:

• Transition from Corporate College to Hair Business 

• Beauty School and First Salon Job 

• Development of Curl Curriculum and Wella Partnership 

• Return to Sacramento and Opening Got Roots Color Bar 

• Akela's Education and Academy 

• Non-Technical Education and Marketing 

• Taking Care of Longtime Clients 

• Difficult Conversations with Clients 

• Navigating Political Conversations in the Salon 

• Changing the Lack of Curly Hair Education.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}