Dive deep with David Hooper on the latest Build a Big Podcast episode as he explores strategies for audience growth, monetization insights, and the resilient mindset needed to thrive in the podcasting world.
Key Themes
- Audience growth through buying ads
- Social media clips for engagement
- Podcast advertising revenue projections
- Authentic ads in podcasting
- Podcast growth and monetization strategies
- Podcast cover art importance
- Networking in podcast communities
Topics covered in this episode:
- Buying ads to grow a podcast audience and selecting the right online advertising options.
- Tips for converting podcast videos into engaging social media clips.
- Projected growth in podcast advertising revenue, potentially reaching $43 billion by 2032.
- Strategies to embrace change and take small actions to improve a podcast, such as utilizing SEO for better discoverability.
- The effectiveness of host-read advertisements and the value of creating authentic ad experiences for listeners.
- Insights into the challenges faced by creative individuals, like sensitivity and criticism, and their relevance to podcasters.
- Encouragement for podcasters to innovate with episode formats, lengths, or topics, and to engage in podcasting communities for networking and idea sharing.
Episode Timestamps
- 05:55 Embracing change in podcasting, small steps lead to big impact.
- 07:30 Beyonce makes a country album with help from established artists.
- 11:19 How to do a podcast teaser
- 13:54 Podcast (or radio show) format and interviews.
- 19:06 A guide to buying ads for podcast growth at bigpodcast.com/amp.
- 22:55 Content creators face challenges with unsatisfactory interviews for their audience, leading to reputational risks and vetting issues.
- 26:04 Article on host-read advertisements emphasizing their effectiveness in leveraging trust and connection with audiences.
- 31:59 Visit bigpodcast.com/subscribe for easy access to all episodes on iPhone, Android, or RSS.
The Newsletter for Podcasters
This episode of Build a Big Podcast is brought to you by Riverside ...
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About this episode of Build a Big Podcast:
This is the audio companion to Issue 174 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
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