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July 28, 2023 36 mins

In my 30-year career, I’ve had about 30,000 professional conversations with clients, prospects and colleagues. I’ve considered many of those conversations as a "laboratory" where I've been able to experiment with different strategies and approaches. Essentially, my focus has been on researching a unified theory on conversations. I endeavored to find the formula for effective conversations.


In addition to getting advice from two influential mentors in my life, my research was greatly advanced by mentoring, coaching and training others. As I dispensed advice to mentees and people I was coaching, it crystallized what I believed. It helped me to observe, question, hypothesize, experiment, analyze and then come to conclusions that would make a true difference in managing relationships one conversation at a time. My mentees thought it was so valuable that they frequently suggested I write a book and teach classes and seminars. I realized that to be extraordinary at conversations you have to practice it both as an art and a science.


This 36-minute video summarizes the ten major lessons I took away from 10,000 conversations.


WATCH the class on Conversations About Conversations’ YouTube Channel:


LISTEN to the class on Spotify, Apple, Amazon, Google,  or iHeartRadio. 



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