A matter of conscience

Will Harris's ranch, White Oak Pastures in Bluffton, Georgia, has been in the Harris family for over 150 years. His ancestors had a polyculture farm, but when industrial tools came to ranching, his father, and then Will, went all in––corporate ranching allowed their family to make a good living. But one day, in a life-changing moment of clarity, Harris saw that the animals were suffering from the moment they left his ranch until their brutal deaths, and that the land itself was suffering from an overuse of chemicals and extractive grazing practices. He set out then and there to change the way he ranched, and without even having heard terms like "regenerative agriculture" and "rotational grazing" started down a path that made him one of the pioneers of American grassfed beef. Now a Global Savory Hub, White Oak Pastures is helping to educate others about restoring land with livestock.
In his brilliant new book, A Bold Return to Giving a Damn: One Farm, Six Generations, and the Future of Food (which he authored with the help of the wonderful writer Amely Greeven), Harris tells the story of converting from industrial to regenerative practices on his ranch and the many challenges and adventures opened up by his decision to treat his animals and land with the respect they deserve. Helping to create a market for grass-fed beef, getting into supermarket chains and educating consumers, building a work force, helping to revitalize his rural town, educating solar entrepreneurs––these are just some of the topics he covers with an inimitable combination of simplicity, humor, and deep, land-based intelligence.